CRM & Data Insight Specialist

Join us in Zagreb, Croatia as our new CRM & Data Insights Specialist

Are you ready to shape the future of healthcare? We’re seeking a motivated and analytically minded CRM & Data Insights Specialist to join our Cardiometabolic Marketing team in Zagreb.

Your new role

In this role you will own CRM tools and leverage data-driven insights to inform customer segmentation, customer engagement strategies, and marketing performance optimization across cardiometabolic therapy areas. You will translate data into actionable recommendations that improve HCPs and patients engagement, support launches and local brand strategies, and measure the commercial impact of marketing initiatives.

If you're passionate about leveraging CRM tools and data-driven insights to shape the future of healthcare, this is your chance to make a meaningful difference. Apply now!

Key Responsibilities:

• Lead CRM planning and execution for cardiometabolic brands, including campaign setup, segmentation, personalization, and performance tracking.
• Use dashboards and create reports that provide clear, actionable insights on marketing performance, customer behaviour and campaign ROI.
• Analyze customer and market data (commercial, promotional, and real-world) to identify trends, opportunities and areas for optimization.
• Collaborate closely with peers from Marketing, Sales and Medical Affairs to align CRM activities with brand strategy and local needs.
• Manage CRM data quality, consent/opt-in processes and ensure data usage complies with internal policies and local regulations (e.g., GDPR).
• Co-create customer journeys for HCPs and other stakeholders, ensuring messages are tailored, compliant and timed to maximize engagement.
• Provide relevant trainings, guidances and updates to cross-functional stakeholders on CRM tools, data dashboards and best practices.

Your new department

The Cardiometabolic Marketing department at Novo Nordisk Croatia drives strategic efforts to improve outcomes for people living with obesity, diabetes and related cardiovascular conditions.

We combine clinical insight, market expertise and patient-centric thinking to develop impactful, compliant campaigns and marketing activities.

Working closely with medical, sales and public affairs, our team translates evidence into clear value propositions that support both patient care and commercial growth.

In Cardiometabolic Marketing department we foster a culture of excellence, innovation and continuous improvement, empowering our teams to implement best practices and enhance their professional skills to achieve outstanding business results.

Join us in shaping the future of healthcare and making a meaningful impact on patient’s lives.

Your skills & qualifications

• Educational Background: University degree in Marketing, Data Science, Business, Life Sciences or a related field.
• Experience: Minimum 2 years of experience working with CRM, marketing analytics or data insights in the pharmaceutical or healthcare industry (or closely related field).
• CRM Expertise: Hands-on experience with CRM platforms and marketing automation tools; familiarity with customer segmentation and journey orchestration.
• Analytical Skills: Strong analytical skills and experience with reporting/data visualization tools (e.g. Power BI, Excel) and solid understanding of customer-centric marketing, segmentation and measurement frameworks.
• Communication: Excellent written and verbal communication skills in Croatian and English (written and spoken), with the ability to convey insights clearly and translate complex data into concise recommendations to cross-functional teams.
• Adaptability: Comfortable with a fast-paced environment and a proactive approach to problem-solving.
• High ethical standards, attention to detail and ability to operate within regulatory and compliance frameworks.

What We Offer

• Professional development opportunities and exposure to cross-functional projects at the affiliate level.
• Competitive benefits package and supportive, collaborative culture.
• A purpose-driven role contributing to better outcomes for people living with cardiometabolic diseases.

Working at Novo Nordisk

At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales – we’re all working to move the needle on patient care.

Contact 

If you believe you are qualified, and are willing to take the challenge, please send your motivation letter, CV and relevant documentation directly via our online application tool.

Deadline 

Please submit your application via our online application tool by 11th Jan 2026.

Please note that we are reviewing applications on ongoing basis, therefore the position will be filled as soon as the successful candidate has been found. Internal candidates are kindly requested to inform their line manager before applying.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.