Patient Journey Manager

Are you passionate about transforming patient experiences in the healthcare industry? We are seeking an innovative Patient Journey Manager to lead impactful engagement strategies and drive patient-centric solutions at Novo Nordisk Bulgaria. In this role, you will collaborate with cross-functional teams, leverage insights to enhance the patient journey, and implement scalable digital solutions that truly make a difference. If you are a strategic thinker with a strong sense of empathy and a desire to make a meaningful impact, we want to hear from you! The position is based in Sofia, Bulgaria. Apply today and get a life-changing career!

Your New Role

As Patient Journey Manager, you will play a critical role within the Cardiometabolic Marketing team, focusing on developing and optimizing end-to-end patient experiences. You will design data-driven patient activation strategies, partner disease awareness initiatives, and collaborate with internal and external stakeholders to deliver innovative, measurable, and scalable solutions. This position sits at the intersection of digital transformation, stakeholder engagement, and public health impact.

We are looking for a proactive and creative professional to shape the future of patient empowerment and activation in Bulgaria, aligned with Novo Nordisk’s global mission to defeat serious chronic diseases.

The main responsibilities will be to:
Develop and implement patient activation strategies that enhance empowerment and engagement, with a focus on scalable digital solutions
Support and co-lead disease awareness campaigns, ensuring compliance, clinical accuracy, and collaboration with key medical, public affairs & communications and marketing teams
Coordinate cross-functional project teams and external partners, ensuring alignment and timely delivery of patient initiatives
Apply Agile methodologies to streamline projects, improve referral pathways, and accelerate time to diagnosis and treatment
Monitor and evaluate project outcomes, using data insights to optimize future strategies and improve patient experiences
Foster and maintain relationships with key internal and external stakeholders, ensuring alignment with overall strategy and project objectives

It is expected that you regularly engage with both internal and external stakeholders to ensure the patient journey strategy is aligned with market needs.

Your New Department

The Cardiometabolic Marketing team in Bulgaria is responsible for designing, implementing, and continuously improving our customer and patient journeys across multiple digital and physical touchpoints. These efforts involve collaboration with healthcare professionals, pharmacies, hospitals, and public institutions. The team’s work is deeply rooted in strategic insight generation, data-based planning, and the ongoing measurement and optimization of patient engagement initiatives. Our goal is to deliver digital innovation and impactful patient care solutions within the therapy areas we serve. The team is diverse, collaborative, and united by a shared commitment to improving health outcomes in Bulgaria.

Your Skills & Qualifications

You are empathetic, data-driven, and solution-oriented, with strong communication skills and a strategic mindset. You bring experience in patient engagement, marketing, and cross-functional leadership.

You are expected to hold a bachelor’s degree in Marketing, Business Administration, or a related field, and have excellent command of written and spoken English. You’ll bring with you:

Minimum of 5 years of experience in patient/consumer engagement or marketing within a digital environment and creating, measuring and improving consumer journeys. Experience in the pharmaceutical field is considered as a plus.
Proven e-commerce experience, including managing online platforms, analysing customer behaviour, and optimizing conversion rates; familiarity with tools like eComm platforms, Google/Adobe Analytics, etc.
Solid knowledge of online marketing strategies (Search Engine Optimization, Pay per click, email marketing) and social media campaign management to boost brand awareness and engagement.
Proven track record of managing the development, implementation and continuous improvement of consumer facing digital solutions, applications or web platforms towards the end goal of user acquisition and retention.
Excellent project management skills for both internal and external resources, especially external technical teams

Working at Novo Nordisk
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and constant curiosity. For over 100 years, this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results

What We Offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline

24th October 2025

Data protection statement

Novo Nordisk will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation. We rely on the lawful basis of Art. 6 (1) (b) of the GDPR to process the information provided by you in the recruitment process. For more information on how we collect, process and use the data you have provided, please see our privacy notice for job applicants which is available on http://www.novonordisk.bg/careers/notice_bg_final.html

Should you be successful in your application, the information provided, and further information which will be gathered at the relevant time, will be subsequently used for the administration of your employment and in relation to any legal challenge which may be made regarding our recruitment practices.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.