Consumer Engagement & eHealth Director

Consumer Engagement & eHealth Director
APAC Medical & Marketing
Singapore

Are you passionate about digital marketing and innovation? Do you have what it takes to lead patient engagement strategies across APAC and drive impactful eHealth initiatives? If so, we want you to join our team as a Consumer Engagement & eHealth Director! Read on and apply today!

Your new role
As the Consumer Engagement & eHealth Director, you will lead the closed-loop marketing of the digital patient journey and drive patient engagement strategies across key countries in alignment with global teams. You will analyse insights to identify opportunities and challenges, increase traffic to patient websites, and oversee disease awareness campaigns. This role also involves integrating eHealth partnerships, supporting cross-market initiatives, and contributing to obesity market development. You will guide and coach affiliate project managers to deliver on goals while ensuring compliance with business ethics, local laws, and Novo Nordisk policies.

Key responsibilities include, but are not limited to:

• Design and implement a comprehensive digital patient engagement strategy that aligns with corporate objectives, specifically targeting the obesity market and encompassing e-commerce multichannel approaches to maximize reach and impact.
• Strategically identify and integrate eHealth partnerships ecosystem to enhance the digital patient journey, ensuring seamless integration of digital touchpoints that improve accessibility and engagement.
• Utilize advanced analytics tools such as Google Analytics and Adobe Analytics to extract actionable insights, driving data-informed decision-making that prioritizes high-impact e-commerce initiatives and enhances consumer engagement.
• Direct cross-functional matrix teams in executing complex digital initiatives, ensuring collaboration between marketing, IT, and sales functions to deliver a cohesive multichannel approach that engages consumers effectively.
• Establish robust communication frameworks with internal and external stakeholders to facilitate transparency, alignment, and commitment to multichannel consumer engagement strategies, fostering collaboration across functions.
• Lead the prioritization and execution of e-commerce initiatives, ensuring alignment with strategic goals while optimizing resource allocation and enhancing the overall effectiveness of digital marketing efforts.
• Implement best practices and innovative solutions to continuously enhance project performance, focusing on emerging trends in multichannel marketing and consumer engagement strategies to drive measurable outcomes.

Your new department
This role is part of our newly unified Medical and Marketing department, based in Singapore. This strategic merger ensures the development of consistent, ambitious, and scientifically sound messaging across a broad range of therapy areas. By integrating these two functions, we foster seamless collaboration and drive continuous differentiation from the competition. You will report directly to the Vice President of Medical and Marketing, Region APAC, and work in a dynamic, collaborative, and innovative environment that thrives on teamwork and shared goals.

Your skills & qualifications

To be successful in this role, you must have: 

• Degree in Life Sciences, Business, Marketing or equivalent.
• A minimum of 10 years of commercial experience, ideally within a Direct-to-Consumer Healthcare industry (e.g., Dermo cosmetics). Candidates from FMCG, online e-commerce industry will be welcome and blended experiences in pharma business would be ideal. Candidate with ideally 1-3 years+ of people management experience is preferred.
• Expert in digital marketing, innovation, and consumer-like engagement, with knowledge of key digital marketing tools such as Google Ads, Adobe Analytics, Google Analytics, Social Media Analytics.
• Experience in running digital campaigns through digital agencies and/or significant customer acquisition experience in online business.
• Possesses an entrepreneurial mindset and approach, is a data-driven individual with the ability to generate and provide insights, demonstrates strong business acumen, excels at creating networks and developing win-win solutions, and has strategic leadership and cross-functional team management skills.

Working at Novo Nordisk
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

Deadline
Until the completion of recruitment. Applications are reviewed on an ongoing basis.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.

Novo Nordisk is not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.

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