Growth Marketing Manager

Growth Marketing Manager
São Paulo/SP, Brazil 

Transform brand strategy into consumer impact. Lead omnichannel activations that drive real results and reach millions of patients seeking better health outcomes. 

Your new role  

As Customer Engagement Manager – Consumers, you'll bridge the gap between brand strategy and consumer reality. You'll orchestrate complex, multi-channel campaigns that drive awareness, trial, and retention—all while navigating the unique landscape of healthcare consumer engagement. 

Your day-to-day responsibilities will include: 

• Defining and executing integrated brand activation plans across launches, always-on moments, and seasonal campaigns that translate strategy into meaningful consumer touchpoints 

• Owning the full-funnel media strategy for brand activations, including planning logic, channel mix optimization, and orchestration with media agencies, creative partners, and platform ecosystems 

• Leading e-commerce and retail media strategies and activation initiatives that meet consumers where they are 

• Coordinating omnichannel activation delivery across content, channels, timing, and in-market rollout with cross-functional stakeholders 

• Managing creative governance for activation assets, ensuring message consistency and compliant localized implementation across markets 

• Overseeing agency and vendor relationships (creative production, experiential, activation partners), including briefs, timelines, and performance oversight 

• Tracking activation performance against agreed KPIs and translating insights into actionable improvements across budget, audience targeting, creative execution, and channel mix 

Your new department  

In Product & Portfolio Strategy we drive commercial strategy, medical affairs and business development across all therapy areas. We act as a connector and compass, guiding the new Novo Nordisk portfolio for sustained competitiveness. 

Within this team, you'll be part of a dynamic consumer-focused unit that's pioneering how we engage with people seeking solutions for chronic disease management. We're building bridges between pharmaceutical excellence and consumer health marketing, creating activation strategies that balance performance, compliance, and genuine patient impact. Your work will directly influence how millions discover and engage with therapies that can transform their health journey. 

Your skills & qualifications 

• We're looking for a strategic activation leader who thrives in the intersection of consumer marketing and healthcare. You'll bring: 

• Bachelor's degree in Marketing, Business Administration, or related field in consumer engagement, experience in commercial marketing, patient engagement, or consumer activation as a leader 

• Strong background in FMCG or consumer health marketing with proven success in driving awareness → trial → retention through consumer-facing activations 

• Demonstrated track record working with media agencies, platform partners, and creative agencies to deliver end-to-end consumer campaigns from briefing through production, rollout, and optimization 

• Full-funnel activation expertise with the ability to translate brand strategy into consumer activation plans and coordinate channel mix accordingly 

• Comfort with performance metrics and data-driven decision making (engagement, conversion, journey effectiveness) to drive recommendations and continuous improvement 

• High level of stakeholder management, influence, and experience as a people manager (direct or indirect) 

• Ability to inspire the organization to adopt a consumer-focused approach in patient activation initiatives 

• Creative problem-solving skills with the ability to identify challenges in engagement strategies and develop innovative solutions 

• Exceptional communication and storytelling abilities to craft compelling narratives and align stakeholders 

• Fluency in English and Portuguese 

Working at Novo Nordisk   

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.  

What we offer  

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.  

More information