Loading...

Associate Brand Director - Growth Disorders

Facility:  Marketing and Market Access
Location: 

Princeton, NJ, US

About the Department                                                                                                                             

The BioPharm & Strategy team leads all US commercial efforts and Strategic Direction for Novo Nordisk's biopharmaceutical portfolio, which includes innovative products in the hemophilia and growth disorders therapeutic classes and new products in the pipeline. As part of the team, you will have frontline exposure to our brand and marketing vision, business strategies, early development plans, and critical market insights that drive our business forward. At Novo Nordisk, we are the world leader in diabetes and other chronic diseases. Within our BioPharm and Strategy business unit, we use our skills, dedication and ambition to help people with chronic diseases, and we’re looking for individuals who want to do the same. In exchange, we offer the chance to be part of a highly specialized business in a global organization.

 

The Position

Accountable for leading the development and implementation of Growth Hormone business plans and the achievement of Novo Nordisk Inc (NNI) Profit & Loss (P&L) goals and business objectives for assigned product(s). Also this position will be responsible for the opportunity assessment for new projects. Responsible for developing and implementing all healthcare professional (HCP) marketing activities to help achieve goals, cultivating relationships with key HCP advocacy groups, leading strategic programs with Ped-Endo customers, providing brand leadership for HCP websites, relationship marketing strategies and tactics, providing brand leadership for PR programs as well as key HCP congresses. Contributes to overall POA call to action and develops relevant sales support materials/ training to ensure successful uptake of key initiatives. Takes a lead role for assigned products on strategic business teams and interacts extensively with the enabling functions in Marketing as well as team representatives from Sales, Market Access, Commercial Insights and Analytics, Medical, Regulatory, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal. Incumbent is accountable for the implementation of marketing activities for assigned products both marketed and in development.

 

Relationships

Reports to the Senior Director, BioPharm Marketing. May work closely with Brand Managers in other therapeutic areas. Other internal relationships include relations with Sales, Market Access, Commercial Insights and Analytics, Medical, Regulatory, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal. External relationships include relations with customers, key opinion leaders, advocacy groups, and professional societies. Works extensively with professional services vendors.

 

Essential Functions

  • Fiscal
    • Accountable for the ongoing management and oversight of multi-million-dollar brand-specific budget to target levels
    • Ensures budget remains on-track
    • Establishes, oversees implementation and monitors adherence to administrative policies and procedures
    • Evaluates appropriate use and allocation of resources to ensure attainment of unit, department and Company profitability goals.
  • Product Investment
    • Appropriately seeks human and financial resources to optimize brand within context of overall marketing budget
    • Develops relationships with and receives commitment from relevant departments to ensure the successful execution of strategies
    • Identifies the key factors and trends impacting performance, and recommends action plans for goal attainment and process improvement
    • Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing spend
    • Partners with CI&A to develop and implement marketing metrics. Regularly reviews marketing programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value
  • Promotions
    • Develops and oversees implementation of promotional programs, including coordination with external suppliers
    • Develops and oversees the implementation of marketing plans with promotional budget responsibility
    • Oversees the management of the advertising agency and promotional review board (PRB) process to implement overall campaign elements, educational, promotional and public relations programs
    • Supports the identification, selection and management of professional services to create effective marketing programs to maximize return on investment.
  • Strategic Brand Leadership
    • Acts as a key representative of Growth Disorders to outside organizations
    • Allocates resources based on the evaluation of business priorities, risks, timing and opportunities, and makes adjustments based on the progress of the project
    • Builds and maintains trusting, collaborative relationships and alliances with others inside and outside of the organization, focused on addressing key business issues, objectives, and processes
    • Demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders
    • Develops and encourages innovative approaches/strategies to maximize brand objectives
    • Develops and oversees implementation of strategic business and related tactical plans
    • Develops and presents compelling plans and strategies for management endorsement
    • Ensures self and cross-functional team effectively promote/engage in close collaboration with key internal stakeholders (e.g. Sales/Medical/Market Access/CI&A)
    • Establishes and implements key metrics to track and communicate level of value and impact of brand initiatives to relevant stakeholders
    • Identifies competitive threats and opportunities and develops marketing programs and projects to minimize risks and capitalize upon identified opportunities
    • Oversees time and costs associated with activities to ensure vendor, agency or HCP/patient consultant estimates are realistic for agreed upon deliverables; and ensures reconciliation reports are completed
    • Plans and manages cross-functional teams or projects that are aligned with strategic objectives, using appropriate project management tools and techniques, and contingency and communication plans
    • Works closely with Sales & Market Access Vice Presidents (VPs)/Directors, etc. to ensure marketing strategies and programs are developed that strongly support customer needs and are of high impact
    • Works effectively with international colleagues for coordination of the brand strategies and to share best practices, etc.

 

Physical Requirements

20-30% overnight travel required.

 

Novo Nordisk requires all employees, both Field and Office-Based, to be fully vaccinated with a COVID-19 vaccine by November 15, 2021. Please confirm that you are fully vaccinated, are willing to be fully vaccinated prior to starting employment, or that you are seeking a reasonable accommodation to the COVID-19 vaccine mandate.

 

Qualifications

  • A Bachelor’s degree required, MBA-preferred
  • Ability to work on cross functional teams
  • Anticipates problems and roadblocks to avoid crisis management
  • Experience within biopharmaceutical and injectable products is a strong plus
  • Minimum six (6) years of brand management/marketing and/or sales/operations experience within Specialty Pharmacy/Product Support in the pharmaceutical industry required. Experience with patient support hubs, specialty pharmacies is a plus
  • Must have outstanding planning and organizational skills with exceptionally high attention to quality of detail and ability to effectively prioritize the time of self and others
  • Must have proven track record of developing accurate short and long term business plans, results and follow up
  • Must have solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes

 

Millions rely on us 
At Novo Nordisk, we don’t wait for change. We drive change. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. Working at Novo Nordisk is working toward something bigger than ourselves, and it’s a collective effort. Novo Nordisk relies on the joint potential and collaboration of its more than 40,000 employees to change the lives for the better for millions of patients living with diabetes and other chronic diseases. Together, we go further. Together, we’re life changing.

 

Novo Nordisk is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

 

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.