Public Affairs, Digital & Social Media Manager

Are you passionate about digital innovation and social media strategy, maintaining and enhancing positive relations with external audiences? Do you have the skills to influence public opinion and promote the reputation of an organisation? If so, we invite you to apply for the Public Affairs, Digital and Social Media Manager position, responsible for obesity at Novo Nordisk.

The position

This position directly reports to the Director of External Affairs, Market Access & Public Affairs department. In this role, you will oversee both public relations and external communications, ensuring a cohesive and impactful approach to engaging with both the media and the broader public, with a specific emphasis on disease areas of obesity.

The main scope of accountabilities includes but is not limited to:

• Digital and Social Media: Develop and execute creative digital and social media campaigns to drive awareness and engagement. Lead ideation and collaboration with cross-functional teams to ensure alignment and innovation in digital initiatives. Monitor and analyse campaign performance, implementing data-driven optimizations to enhance impact. Media training & monitoring, communication training, budget management, disease messaging
• External Communications Strategy: Develop and articulate the affiliate external communication vision, strategy, and goals in alignment with the overall business objectives. Provide strategic counsel to the executive leadership team on external communication matters
• Public Relations & Media Relations: Champion and coordinate the creation and advancement of strong relationships and partnerships with relevant partners, particularly in the context of disease-specific engagements. Devise and execute strategic media engagement plans to enhance the company's visibility, reputation, and brand positioning. Act as the primary point of contact for media inquiries. Create and distribute press releases, media kits, and other materials to enhance the brand image, emphasizing disease-specific initiatives
• Communication: Plan and Lead implementation of brand communications programmes. Provide consultancy service and advice in connection with projects and activities across the affiliate that affect communications. Develop multi-year communications engagement plan and actively drive programmes to engage patients and raise obesity in the media through media and other platforms
• Cross-Functional Collaboration: Work in close collaboration with other internal teams, including marketing, medical and regulatory affairs, to ensure coordinated messaging across all communication channels aligned with business objectives, and the company's overall messaging

Qualifications

• Minimum Bachelor’s degree in communications, public Relations, journalism, marketing, or related fields.
• Minimum of 5 years’ work experience in creative agencies, Tech-based platform, public relations, external communications, or a related field, with a specific focus on disease-specific communications, awareness campaigns.
• Excellent written and verbal communication skills, with a keen eye for detail and the ability to articulate disease-specific information effectively.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment, including disease-specific initiatives and value-focused campaigns.
• Czech native speaking is required with fluent in English.

About the department

The External Affairs & MAPA Department comprises three key professionals specializing in Market Access and Public Affairs. Our focus is on shaping strategic internal and external digital communication, ensuring alignment with business objectives. Public Affairs plays a crucial role in enhancing both internal and external visibility, driving engagement with stakeholders and reinforcing our market presence.

Working at Novo Nordisk

At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales – we’re all working to move the needle on patient care.

Contact

To submit your application, please upload your CV.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.