Senior Manager - Marketing Campaign Automation

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The purpose of the Senior Manager - Marketing Campaign Automation role is to drive the successful execution of omnichannel marketing campaigns within the customer experience operations team. This role is responsible for coordinating and optimizing marketing efforts across various channels including web, email, SMS, social media by leveraging a robust martech stack. The Senior Manager - Marketing Campaign Automation ensures campaigns are compliant with regulatory standards, align with strategic objectives, and deliver exceptional customer experiences. Through meticulous planning, data-driven analysis, and cross-functional collaboration, this role aims to enhance campaign effectiveness, foster innovation, and contribute to the continuous improvement of marketing processes and outcomes.

Relationships

The Senior Manager - Marketing Campaign Automation will report directly into the Campaign Automation or CDP Program Teams, within the broader Experience Operations Function. This role will work closely with various orchestration and execution counterparts, inclusive of Omnichannel Orchestration, CX Specifications Teams and Experience Architects. Additionally, this role may liaise with external agencies.

Essential Functions

• Campaign & Channel Strategy Execution: Collaborate with orchestration strategists and Experience Operations team to plan and execute campaigns across channels like web, email, SMS. Develop detailed execution plans ensuring alignment with marketing and sales objectives
• MarTech Stack Activation: Utilize and integrate various marketing technology tools (CRM systems, email marketing platforms, SMS tools, analytics tools) for campaign execution. Ensure seamless operation across different tools in the MarTech stack
• Web: Partner with IT to set up, test, and launch promotional content on websites, landing pages, and portals. Implement A/B testing for optimization and monitor web traffic using analytics tools. Ensure SEO optimization and compliance with regulatory guidelines (e.g., FDA)
• Email Marketing: Create, segment, and manage email lists; design and schedule email campaigns.  Track open rates, click-through rates, and other key metrics to evaluate performance. Ensure compliance with CAN-SPAM Act and monitor deliverability
• SMS: Develop and send SMS/MMS marketing messages, segment audiences, and personalize messages. Track engagement metrics and ensure adherence to SMS marketing regulations (e.g., TCPA)
• Compliance and Quality Assurance: Ensure all campaigns comply with industry regulations, particularly in the pharma sector. Conduct quality assurance checks to ensure accuracy and adherence to campaign specifications
• Cross-functional Collaboration: Coordinate with creative, content, data analytics, legal, and external vendors to ensure campaign success. Act as a liaison to streamline communication and execution processes
• Continuous Improvement & Innovation: Stay updated with trends, tools, and best practices in omnichannel marketing. Propose and implement innovative solutions to enhance campaign execution and customer engagement

Physical Requirements

Hybrid Policy: 3 days in office, 2 days remote.

Approximately 0-10% overnight travel.

Qualifications

• A bachelor's degree in Marketing, Information Technology, Business, or a related field is preferred
• 8+ years of experience in marketing, with a focus on campaign execution and channel management
• Experience using Adobe Campaign is required
• Proven experience in pharmaceutical industry or similarly regulated sectors is highly preferred
• Demonstrated experience managing and executing marketing campaigns across multiple channels (web, email, SMS, social media, etc.)
• Proficiency in using marketing technology tools, including CRM systems, email marketing platforms, SMS tools, and analytics tools
• Knowledge of SEO, A/B testing and marketing automation
• Strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers and patients preferred
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.