Senior Manager - Market Intelligence

Facility:  Marketing and Market Access

Plainsboro, NJ, US

About the Department 

At Novo Nordisk, our Finance and Operations team is the engine that elevates holistic commercialization of our products. The Finance and Operations team works closely with the business across the organization to guide enterprise wide resource allocations, investment choices, drive core operations and develop insights to drive growth and operational excellence across the value chain while innovating for future capabilities. We regulate accounting, uphold workplace safety, manage our supply chain and sampling, support technology, provide commercial operations, insights & analytics, maintain our facilities and assure the integrity and completeness of all business transactions. At Novo Nordisk, you will have the opportunity to build a life-changing career in a global business environment. We encourage our employees to make the most of their talent. And we reward hard work and dedication with the opportunity for continuous learning and personal development. Are you ready to realize your potential?


The Position

As the Senior Manager of Market Intelligence the functional responsibilities include leading analyses of competitors, market trends, industries, specific priority areas such as Cardiovascular Disease  and other external issues as directed and set by Senior Director, Strategic Market Intelligence ; enhancing company marketplace position by leveraging knowledge gained about competitors and competitive environment; supporting development of innovative solutions to unstructured, complex problems, including the use of scenario planning; exerting influence to ensure goals and objectives of the department are met. The Senior Manager Market Intelligence leads and supports the discovery, consolidation and communication of key trends, insights, opportunities, threats, and implications related to Novo Nordisk’s external environment and provides strategic, evidence-based decision-making to Executive Team, the Therapy Area Strategy teams, and global commercial development.

Enhance company marketplace position by leveraging knowledge gained about competitors, therapy and disease area trends, and competitive environment; Develop innovative solutions to complex, unstructured problems.



This position reports to the Senior Director, Strategic Market Intelligence. Collaborates closely with Future Business Strategy leadership teams, Global Commercial Development, Commercial Insight & Analytics, Portfolio Marketing, Forecasting, Global Competitive Intelligence team, Medical Affairs, Regulatory Affairs, Legal, and Market Access. Supports collection of key insights from external sources such as clinical trial databases, financial analyst reports, and news sources while collaborating with internal stakeholders in identifying business questions and internally generated insights. Reports timely, verified, insights back to Therapy Area cross functional teams and other leadership teams (as relevant) including Global Market Development Commercial team, Medical Affairs team, Portfolio Marketing, and Commercial Insights & Analytics. External relationships include interactions with professional services vendors. Facilitates collaboration among necessary Novo Nordisk Inc., (NNI) and global stakeholders and engages in continuous communication to ensure effective stakeholder management. May supervise junior team members, interns and/or contingent workers. External relationships include interactions with professional services vendors.


Essential Functions

  • Collaboration & Communication:

    • Develop and sustain close working relationships with key stakeholders, across portfolio marketing, CMR, sales operations and relevant NNI departments; Build diverse internal and external network for primary intelligence gathering and cross-validation

    • Develop presentations with clear storylines to communicate key conclusions and recommendations. Effectively communicate timely critical information to a broad range of stakeholders


  • Competitive Intelligence Consultation:

    • Manage the gathering of information from a variety of internal and external sources regarding competitors’ clinical strategy, concentration, financial results, targeted markets, merger & acquisition activities, product development. Develops holistic (clinical, commercial, managed markets), predictive landscape assessments and performs other ad hoc analyses to proactively address issues in support of business objectives, mitigate decision risk, drive action plan development, and ultimately improve commercial planning

    • Independently provides actionable recommendations based on a) thorough analysis of internal and external business issues and environmental factors b) careful assessment of available data and determination of knowledge gaps c) translating data into trends with estimated business impact; proactively translates business challenges into research briefings and analysis

    • Leads development of assigned business intelligence plans in conjunction with Sr. Director, Market Intelligence and incorporate needs and opportunity assessments with stakeholders

    • Leverages broad decision-influence role to provide strategic, insight-driven recommendations to enhance Market development tactics, and promotional tools, optimize field force size and structure, enhance launch preparedness, increase forecast accuracy, guide business development and co-marketing opportunities, enhance speaker programs and congress preparation, guide legal/regulatory action, etc.

    • Collaborate with Commercial Insights and Analytics to ensure complete and consistent communications

    • Identify critical knowledge gaps and develop new capabilities to address the evolving market such as the consumerism, advancements of diagnostics, and digital health

    • Ensure concise synthesis of research findings, communicated in the context of decision drivers and key business decisions that are tailored to specific audiences

    • Ensure self and others follow formal protocols and policies for the collection, assessment, classification, storage, and dissemination of competitive information in accordance with SCIP and Novo Nordisk’s SOP

    • Identify and evaluate vendors for Market intelligence research; establishes and manages research projects in alignment with brand team needs within budget

    • Influence commercial planning and strategy development through impactful presentation of competitor information and plan and execute strategic workshops as needed

    • Ensure the most relevant US market assessments are communicated to global in support of the forecasting process

    • Provide relevant input to the ongoing budget planning process (AB/RE/SPP)

    • Provide rigorous assessment of the accuracy, validity, and reliability of gathered information

    • Lead the planning for coverage of key medical conferences and gather and report insights on priority business questions


  • Leadership and Development:

    • Champion the Triple Bottom Line in Competitive Intelligence and internal strategy consulting

    • Develop innovative solutions to unstructured, complex problems; make recommendations that have a significant impact on company (time, people, budget) resources and potentially affect the company’s ability to achieve its goals

    • Pro-actively seek process improvement opportunities by challenging existing processes, proposing solutions, driving approved implementation plan to advance team capabilities and improve internal efficiencies

    • Provide guidance to MAPs, DMIPs, consultants, and other junior team members to enhance their skills, knowledge, and experience to improve CI output

    • Strive to maintain awareness of best practices in competitive intelligence across industries by maintaining a current familiarity with data sources, trends, techniques, agencies


Physical Requirements

0-10% overnight travel required.



  • A Bachelor’s degree is required, preferably in a science discipline. Master’s degree required

  • A minimum of 8 years’ related experience in the Pharmaceutical/ Healthcare industry, 4 years in a business analysis or similar environment preferred. Solid experience drawing commercial implications from clinical results

  • Ability to balance multiple projects with competing deadlines

  • Ability to influence people and facilitate cooperation of internal and external partners for both intelligence acquisition and recommendation acceptance

  • Ability to structure and present qualitative data in a compelling and convincing fashion, strong writing, presentation, and project management skills

  • Analytical and strategic thinking - able to see the big picture from scattered pieces of information; Ability to collect and synthesize complex information, making it relevant, understandable, and actionable for key stakeholders

  • Excellent critical thinking and creative problem-solving skills. Demonstrated ability to understand complex, undefined project needs and take a logical approach to planning projects, organizing work and communicating clinical intelligence

  • Networking - positively interacts with any relevant source of information. Builds strong relationships

  • Proficient and comfortable with searching and reviewing scientific literature, clinical trial data, journal studies Progressive demonstrated business experience, preferably with a background in securities research and/or in a strategic consulting capacity with some prior competitive intelligence experience preferred

  • Proven search and research skills including experience with the use of online databases (scientific, business, patent, etc.)

  • Strong understanding of drug development, commercialization, and lifecycle management

  • Strong understanding of the intelligence cycle, especially collection, assessment, and management of primary data

  • Work independently with ability to guide members of team toward achieving objectives and set direction of self and others accordingly


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.


If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.