Senior Manager - Digital Content Strategy & Production

About the Department     

The Communications Department brings the value of Novo Nordisk medicines and innovations to life through strategic communications that elevate our purpose, drive our business, foster our culture and enhance our reputation with patients, customers, employees and society in the US.  Communications is comprised of four distinct yet synergistic teams that work collaboratively with a focus on proactive and progressive approaches to:  Corporate Reputation & Brand; Commercial Communications; Enterprise & Leadership Communications; and Digital Channels & Content.  We provide objective strategic communications counsel, an ability to flex with shifting organizational priorities and emerging needs and a strong focus on ethics and discretion with the sensitive information we are entrusted with.  As part of Team Novo Nordisk, you will have an opportunity to work with extraordinary, energizing and diverse talent where your distinct perspectives and expertise are valued as we work together to change lives for the better.

The Position

The Sr. Manager, Digital Content Strategy & Production reports to the Dir, Digital, Content & Channels and is responsible for managing US Operations (USO) corporate digital channels; social media, and the USO corporate website.  This role also supports identifying new opportunities and strategies by staying current on social and web trends and best practices, with a heavy emphasis on compelling storytelling and the creation of consumer-focused content that resonated with USO’s stakeholders and target audiences. The Sr. Manager is responsible for developing and executing the strategy for all digital marketing efforts—including SEO/SEM—while also driving the corporate influencer strategy to amplify brand reach and authenticity. Working in close collaboration with key stakeholders, this role leads the evolution of USO’s content strategy to favorably position the company and enhance corporate reputation through proactive digital community management and engagement. Internally, the Sr. Manager, Digital Content Strategy & Production is viewed as a thought leader on social media and website content strategies and tactics, serving as a creative working within a corporate branding center of excellence. 

Relationships

• Reports to the Director, Digital, Content & Channels
• Collaborates and serves as a subject matter expert with all areas within USO regarding social media and website management content and related analytics
• Collaborates with Headquarters Corporate Affairs as a subject matter expert regarding social media and website
• Manages professional communications agency partners and outside consultants

Essential Functions:

DIGITAL CONTENT MANAGEMENT (NNI CORP SOCIAL MEDIA & WEBSITE)

• Leads US-directed content social media strategy, governance and guidelines
• Owns US corporate website strategy, content prioritization and governance
• Curates, creates, adapts and optimizes content for US corporate digital channels, including USO corporate social media properties,  website and blog
• Develops content competencies/capabilities across USO Comms and internal stakeholders including TA areas
• Triages content requests and campaigns from stakeholders ensuring alignment with digital communications and the company’s strategies
• Manages and maintains the editorial content calendar for all digital channels in service of US reputation activations and goals
• Project manages and edits original social and web content, ensuring it is both high quality, on-brand and the USO corporate brand voice is consistent across and all digital channels
• Ensures all digital content follows compliance requirements prior to distribution on digital channels
• Manages and builds relationships with internal teams; Legal, Medical and Regulatory
• Translates best practices for digital and corporate branding to ensure uptake of new ways of communicating in alignment with the corporate narrative
• Creates opportunities and solutions with other stakeholders (Commercial Communications, Marketing, HR, etc.) to link corporate social media properties to other USO commercial/non-commercial properties
• Supports development of promotional strategies that increase reach and influence of USO’s social media presence and platforms
• Delivers cross functional counsel and guidance to other groups seeking support through all digital activities
• Supports colleagues by leading key content projects and providing creative and strategic sparring for internal and external content
• Manages content review with Legal or PRB

DIGITAL CHANNEL MANAGEMENT (USO CORP SOCIAL MEDIA & WEBSITE)

• Manages ongoing publishing on all digital channels
• Responsible for the maintenance, review, updates of social media platforms
• Responsible for updating webpage content at a regular cadence via approved AEM modules, creating new page and video and image assets, etc., including uploading videos and images to CMS and archiving materials
• Implements completed SEO keyword research, competitive analysis, optimization into site content and AEM back-end
• Supports establishing digital KPIs/metrics that define value of the USO’s digital ecosystem
• Performs analyses, identifies trends and insights and translates all channel data into clear actionable insights and recommendations, including developing and activating media buying strategy
• Creates taxonomies and makes recommendations for improvements to existing information architecture
• Regularly seeks and shares education, best practices related to role (i.e., SocialMedia.org, Ragan and other)
• Meets periodically with BrandWatch support team, Adobe web publishing platform, etc.  
• Manages the digital and social media inbox
• Maintains process and other documentation in SharePoint
• Provides Google Analytics support and maintaining dashboards dedicated to different internal audiences.

COMMUNITY MANAGEMENT:

• • Oversees community management and issues escalation (US channel ecosystem)
  • Responsible for managing day-to-day community engagement, including moderating of and responding to social media users
  • Monitors and responds to enquiries that come through all NNIs Corp Digital/Social platforms, including adverse events
  • Supports issues management efforts and monitors for activities that could have a negative impact on USO
  • Responsible for online community activity and enforcing community guidelines
  • Monitors and reviews the tagging of all messages in BrandWatch
  • Maintains AE and PTC records, e.g., Excel files, e-mails, etc.
  • Maintains, reviews and updates community guidelines
  • Keeps pre-approved Social Media Response Tracker up to date

Physical Requirements

0-10% overnight travel required.

Qualifications

• A bachelors or higher degree in communications, journalism, public relations, English or a related communications discipline required
• 10+ years of experience in managing social/digital platforms and related content strategy and creating strategies supporting marketing and/or public relations campaigns
• 10+ years’ experience in developing content and tactics, with an eye towards creative and compelling corporate positioning
• Demonstrates creativity and documented immersion in social media
• Experience sourcing and managing content development and publishing
• Subject matter expertise: In-depth knowledge of social media and web platforms (current and emerging) and how each platform can be deployed in different scenarios); hands-on experience using social media management tools
• Cross-functional editorial oversight and project management, as well as channel optimization and performance experience
• Comfortable in a high visibility role coaching teams and leaders to achieve a new standard of excellence
• Innovation, content best practices and trend spotting skills
• Exhibits the ability to jump from creative to analytics
• Maintains excellent writing and language skills
• Enjoys a working knowledge of the blogging ecosystem
• Displays ability to effectively communicate information and ideas in written and video format
• Practices superior time management
• Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management)
• Team and working style that is exemplary of the Novo Nordisk Way; collaborative enterprise mindset with comfort working in a matrix environment
• Ability to multi-task and manage complex issues into simple effective solutions
• Understanding of US healthcare industry landscape

The base compensation range for this position is $121,000 to $222,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance.  
 
Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.  
 
Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy. 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.