Peer to Peer Engagement Lead

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

This position is accountable for strategic management of contracted HCPs engaged as promotional speakers, consultants, advisors, or authors. Additional areas of focus include contracted HCP Relationship Management, ensuring compliance HCP Fee for service activities, leading speaker training initiatives, management of non-HCP promotional programs, and overseeing the management of speaker and HCP program operations and technology systems. This position will also lead the development of operational business plans to meet evolving regulations and future needs of speakers’ programs, in order to remain compliant and maximize revenue, market share, and profitability goals. This position will ensure brand/portfolio alignment through collaboration with internal and external customers. This role also has specific obligations required to meet elements of our Corporate Integrity Agreement and Federal and State Transparency reporting requirement.

Relationships

Reports to Senior Director, Market Development and HCP Engagement. Works closely with other Diabetes and Bio Pharm Brand teams, Managed Markets, Diabetes Portfolio Management, and Marketing Effectiveness. This role also has direct engagement with senior leadership (VP and ET Members) on a regular basis. Works in close collaboration with other departments such as Diabetes and Bio Pharm Field Sales, Managed Care, Trade and Government, Medical, Regulatory, Legal personnel and may advise Global Teams with regard to speaker selection for global activities if requested. External relationships include those with speakers (including key opinion leaders), consultants, Advisors, and authors and professional services vendors such as agencies, consultants, etc.

Essential Functions

• Contracted HCP compliance:
  • Conduct impact assessments and directional change recommendations to the broader business to enable us to meet internal and external compliance requirements while preserving and enhancing HCP relationships and overall compliance
  • Maintain and enhance contracted HCP related policies and processes including HCP Fair Market Value Policy, HCP Engagement Policy, and the Promotional Speaker Program Policy
  • Respond to and identify and implement solutions resulting from internal and external audits and provide direct support for Corporate Integrity Agreement elements related to contracted HCP Engagement
  • Ensure delivery of all HCP Spend transactional data to compliance for transparency reporting and monitor and adjust systems and processes to increase data accuracy
  • Collaborate closely with Compliance and Legal to keep current with state and federal regulations affecting HCP payment and promotional education, establish new Market Development and HCP Engagement processes to meet changing regulatory requirements, and establish appropriate compliance training and communications with consultants/speakers
  • Develops and oversees the implementation of contracted HCP management strategy, tactics, operational policies and guidelines
  • Develops and presents compelling speaker engagement and relations plan for management endorsement, including determination of fair market value rates/caps, annual contracting and recruitment process, relationship management, training activities, and management metrics
  • Lead development of commercial readiness strategy and oversees execution of operational HCP management plans to meet Federal (SunShine Act) and State Provision requirements
  • Lead speaker training, speaker communication plans and tactics, regular engagements with national speakers, and as needed engagements with full speaker bureau
• Contracted HCP operations management:
  • Manages Speaker Engagement Plans, monitors metrics to identify trends, and adjust plans to ensure optimization of speaker activities
  • Monitors speaker performance via evaluation results, ROI results, feedback from Sales/MSA Teams, direct observation via periodic attendance at INTERFACE or National programs
  • Oversee Market Development and HCP Engagement Operations, including Speaker and HCP requests processing and payment technology oversight, relationship with preferred vendor(s), website, vendor meeting planners, budget, exception handling, reporting and issue resolution
  • Proactively communicates and collaborates within Marketing Shaping team and with key stakeholders to ensure transparent communications and alignment of strategies and tactics within and outside the department
  • Provides strategic oversight, insights, and recommendations on how speakers and consultants should be utilized across brands and guides prioritization to optimize cap spend
  • Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact within the realm of contracted HCP relationship management
  • Reviews compliance audit reports and formulates and implements corrective actions for contracted HCP engagements in partnership with Compliance, Legal Teams, and all other applicable parties
  • Works closely with field sales and medical to ensure optimal development and execution of speaker and consultant initiatives (nomination, training etc)

• Contracted HCP strategy:
  • Identify and capitalize on internal opportunities to increase alignment and collaboration across all areas that engage contracted HCPs for services
  • Identify trends and opportunities evolving in the contracted HCP environment and develop longer term (2-4) year recommendations to enhance our activities in this space
• Fiscal:
  • Develops and monitors performance against budget
  • Ensures budgets remain on track
  • Establishes, oversees implementation and monitors adherence to administrative policies and procedures
  • Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals
  • Manages multiple other department budgets spent through COE system and processes

• Non-HCP operations & management:
  • Oversee the implementation of processes and systems that enable to organization to utilize non HCPs in educational programs such as Patient Ambassadors, Diabetes Educator Chefs, and Employer based events

Physical Requirements

30-40% overnight travel required.

Development of People

Supervisory

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.

Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.

Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

• A minimum of twelve (12) years progressive experience within health care industry (including one of the following: clinical, marketing, medical education, sales), ideally within the pharmaceutical industry
• A Bachelor’s degree or equivalent required. Advanced degree preferred
• Prior management/supervisory experience required with a proven track record of development and coaching. Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within diabetes
• Outstanding communication and relationship management skills and the ability to plan and oversee the tactical execution of speaker activities

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.