Key Opinion Leader and Market Development Strategist

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Key Opinion Leader (KOL) & Market Dev Strategist will be a pivotal driver in shaping an insights-driven KOL strategy for brand/therapeutic area's upcoming launch. They will manage KOL engagement and early market education. This role will seek to find a competitive edge and differentiation in NNI KOL strategies, setting high standards, and establishing/maintaining a proactive market leadership position. This role will drive collaboration across functions to optimize customer engagement and ensure a consistent brand/therapeutic area vision and message.

Relationships

Reports to TA [Disease Area] Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs and other relevant NNI departments, and external stakeholders to ensure alignment of KOL engagements and brand/therapy area strategies. Ensures consistency of brand/therapeutic area vision and messaging across all KOL touchpoints.

Essential Functions

• KOL Engagement and Early Market Education: Develop and execute KOL engagement strategies to build advocacy and support for the upcoming launch. Oversee early market education initiatives to prime the market and generate brand/therapy area awareness among HCPs
• Performance Metrics and Reporting: Establish key performance indicators (KPIs) to measure the success of KOL and market education experience strategies. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement
• Thought Leadership Programming: Lead the development and execution of thought leadership programs, educational initiatives, and advisory boards involving KOLs to drive awareness and credibility for our company and products
• KOL Interaction and Communication: Lead the facilitation of scientific communication between internal stakeholders and KOLs to ensure a mutual understanding of NNI products, pipeline, and emerging healthcare trends
• Learning Event Coordination: Coordinate and drive participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand/therapy area knowledge, and engagement with KOLs
• Strategic Market Development: Support the development and execution of strategic initiatives to expand market awareness and educate providers on  disease/diagnostic stages, leveraging competitive market analysis, emerging trends, stakeholder engagement, and cross-functional collaboration to achieve business objectives
• Stakeholder Management: Manage relationships with key internal and external stakeholders, including KOLs, agencies, and partners. Facilitate collaboration and information exchange to enhance HCP engagement strategies. Build rapport and credibility with external customers
• Budget Management: Ensure productive management of the KOL marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track. Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals

Physical Requirements

20-30% overnight travel.

Qualifications

• Requires a bachelor’s degree; Master’s degree preferred
• 10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within the specified therapy area
• Strong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers
• Proven track record of successful KOL relationship management and strategic collaboration
• KOL marketing experience leading brand/therapy area strategy development and driving impactful customer experiences is required
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
• Proven experience leading market development and early market education activities is required
• Successful launch experience in a marketing role
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization as well as build rapport and credibility with external customers
• Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
• Excellent planning, execution and follow-up skills
• Experience with management of outside agencies
• Excellent leadership and team management skills, with the ability to inspire and motivate others

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.