Hemophilia Therapeutic Area Lead

About the Department

The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI)/North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk’s Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We’re looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.

The Position

The Hemophilia TA Lead is instrumental in shaping and executing NNI's strategic direction and initiatives within the respective Therapy Area. It is accountable for the P&L and delivering operating profit for the enterprise, a key driver of growth, differentiation, standard setting, establishing and elevating a proactive leadership position in a competitive market landscape.This role will establish and build capabilities, and oversee either the Hemophilia A or Hemophilia B/Inhibitor/Ultra-Rare TA segment teams. This role is responsible for guiding product development and commercialization strategies for late stage and in-line assets as well as developing and implementing effective marketing strategies and plans within the respective TA to maximize brand and portfolio performance to improve customer experience The role requires strategic thinking and leadership at the therapy area and brand level and model an enterprise mindset while influencing functional leaders to align to the enterprise vision for the TA. This role also contributes to the global TA strategy by working closely with global marketing and medical leaders. Embody NN leadership behaviors, embracing innovation, leadership over process, empowerment and the value of time. Helps to shape strategy and culture within their team.

Relationships

Reports to Rare Disease Commercial Strategy and Marketing Head and is key contributor to the Rare Disease Commercial Strategy and Marketing Leadership team. Responsible for providing interface with key internal and external stakeholders. Collaborates with cross-functional teams, including Feld Sales, Marketing, Strategic Partnership and Engagement, Medical Affairs, Market Access and Public Affairs (MAPA), Legal, Portfolio Strategy, Commercial Excellence, Regulatory Affairs, and other relevant NNI departments to ensure alignment of therapy area objectives and strategies. External relationships include relations with key thought leaders and professional services vendors. This role will oversee the TA marketing organization including Associate Directors and Senior Managers.

Essential Functions

·       Business Performance & Financial Management

o   Deliver on sales, profit, and market share targets within agreed budgets

o   Manage P&L accountability, long-range planning, and financial forecasting

o   Ensure operational effectiveness and efficiency across all aspects of the business and work closely with stakeholders to ensure alignment around business- planning processes and timelines

o   Allocate resources strategically to maximize impact and ROI

o   Integrated Strategy, Planning, Performance and Tracking

o   Develop and execute the respective Rare Bleeding TA and brand commercial strategy aligning with overall company objectives, ensuring alignment between marketing, medical and market access

o   Lead with an enterprise mindset activating functional leaders across USO to plan, execute and deliver on the TA ambition

o   Establish and develop objectives and strategy, driving integrated marketing initiatives to maximize impact and commercial success

o   Drive the development of the US Pre-Launch, Launch and In-Line Strategic and Tactical Plans

o   Monitor financial performance metrics, ensuring revenue targets are met or exceeded

o   Define key performance metrics and establish mechanisms for tracking and reporting on the effectiveness of Rare Bleeding marketing strategies and initiatives

o   Monitor and evaluate key performance indicators (KPIs) and metrics to track progress against therapy area goals, providing regular updates to leadership

·       Product Development and Commercialization Strategy

o   Drive the development and execution of product commercialization strategies from early stage product planning to market launch, ensuring alignment with regulatory requirements, market needs and cross functional stakeholders to drive successful uptake and lifecycle value in the US

o   Oversee market development, disease awareness and unbranded activities that influence TA awareness and support early stakeholder engagement with HCPs, payors and patient communities

·       Market Research and Forecasting

o   Inform forecast including baseline assumptions for assets within respective TA

o   Develop market scenarios as well as risks and mitigation strategies

o   Lead decisions around resource allocation and account planning to support forecast and product expectations

o   Fully understand key disease dynamics, market potential and competitive landscape in order to develop business cases, inform AB and Long Term Forecasting

o   Support qualitative and quantitative marketing research projects

·       Market and Customer Experience Mapping

o   Facilitate market analysis, competitor assessment, market sizing, and customer experience insights to shape strategic decisions and plans, being agile to adjust as new insights become available

·       Marketing and Commercialization Strategy

o   Accountable for defining an insights-driven customer (HCP/patient) experience strategy that translates strategy into seamless customer experience across channels and segments

o   Driving development of tactical plans to support the engagement strategy

·       Global Partnership

o   Influence global teams to ensure that at a strategic level the US market needs and critical success criteria are addressed i.e clinical development programs, data generation needs, international guidelines, required efforts by global functions

o   Drive strategic initiatives such as LAP (Launch Activity Plan) involving and coordinating across the core team and extended NNI teams

o   Drives overall strategic pre-launch and launch brand plans in collaboration with global marketing

·       Product Evolution

o   Establish product strategy and regulatory activities related to new clinical data or label changes. Lead modification to marketing strategies to encompass product related changes

·       Marketing Execution

o   Develop and oversee implementation of promotional and training programs, including coordination of involved external suppliers and agencies

o   Develop and oversee the implementation of marketing plans with promotional budget responsibility

o   Oversee the management of the advertising agency and partner with the promotional review board to implement marketing efforts

o   Reimagine marketing through a customer experience lens to drive a focus on a human-centric, insight-driven strategy

o   Leverage data, insights and best practices to optimize brand performance and patient outcomes

o   Work with Field Teams to ensure marketing programs are developed that strongly support the direct and indirect needs with customers

·       Supply Strategy

o   In partnership with our Finance and Operations Supply Chain, drive supply strategy and mitigate downstream implications and impact on other cross functional groups or other brands

o   Team Leadership, Marketing Capability and Excellence

o   Develop and strengthen internal marketing capabilities by identifying skill gaps, implementing training programs and fostering a culture of accountability, continuous improvement and innovation across the team

o   Drive a culture of change agility and adaptability

o   Responsible for building a high-performing commercial team, providing mentorship and guidance to ensure individual and team success

o   Responsible for the development and coaching of general management / end to end management of the team

o   Foster the professional growth and strategic acumen of their marketing organization, guiding them to navigate market complexities and achieve targeted business objectives

o   Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives

o   Ensure reporting personnel have strengths-based development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business

o   Recruit, build and lead a highly effective marketing team

o   Manage US and central funding budget and report to USO/Global Marketing and HQ

Physical Requirements

Approximately 30-40% overnight travel.

Development Of People

Supervisory. Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

·       Requires a Bachelor’s degree; Master’s degree preferred

·       A minimum of fifteen (15) years of relevant marketing, new product and sales, product management experience, demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry

·       5+ years of people management experience required, with a proven track record of development and coaching

·       Rare Disease and US launch experience strongly preferred

·       Strong knowledge of the pharmaceutical industry, including regulations, market dynamics, and trends, especially within TA preferred

·       Proven success in developing strategy through expert understanding of market and industry

·       Excellent communication and stakeholder management skills, with ability to influence and collaborate with cross-functional teams across the organization

·       Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI)

·       Ability to manage complexity including working across competing priorities

·       Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences

·       Excellent leadership and team management skills, with the ability to inspire and motivate others

·       Experience developing and executing successful therapy area and brand level strategies that drive business results and achieve organizational objectives

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.