Director of Consumer Models & Strategy

Facility: Commercial Marketing

Location:

Plainsboro, NJ, US

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Director of Consumer Models & Strategy leads the development of Novo Nordisk’s enterprise consumer strategy and turns our consumer ambitions into a clear, actionable roadmap.

This role looks across the portfolio to define how Novo Nordisk should evolve its relationship with consumers over time: where we should play, which capabilities and business models will matter most, what strategic choices we need to make, and how those choices translate into a sequenced plan for action.

The Director also leads the Consumer Partnerships capability, using external partnerships to extend Novo Nordisk’s consumer ecosystem, accelerate access to new capabilities and create new sources of value for consumers. Internally known as the Director of Consumer Business Models and Growth Strategy, the role will shape where partnerships can help advance the strategy, and ensure external relationships connect directly to the broader consumer roadmap.

The Director will bring together market dynamics, consumer behavior, competitive developments, emerging channels and internal priorities to create a coherent view of the future and translate that view into decisions, initiatives and milestones that the organization can execute against.

This is a leadership role for someone who can combine enterprise-level strategic thinking with a strong bias toward action. Success means creating clarity where there is ambiguity, focusing the organization on the most important consumer opportunities, building a strong partnerships capability, and ensuring strategy results in an actionable roadmap rather than remaining a long-term aspiration.

Relationships

Reports to the Senior Director of Consumer Model & Experience Strategy. This is a people-manager role leading a team that may include an Associate Director, Consumer Strategy; a Senior Manager, Consumer Models; a Senior Manager, Consumer Partnerships; and a Senior Manager, Consumer Pilots, Measurement & Scale. Partners with Marketing & Patient Solutions (MPS) therapeutic-area leaders, MAPA, Omnichannel, Insights & Analytics, Enterprise and Corporate Strategy, Finance, Market Access, Medical, Legal, Compliance, IT, and external partners. Access and channel economics sit with MAPA and the consumer P&L and CAC/LTV sit with Finance; the Director's mandate is to shape consumer strategy and co-design new channels within those ownership lines. Works closely with the wider Consumer Model & Experience Strategy team so that NovoCare, loyalty, CRM, customer experience, and pilots are built against one coherent consumer model.

Essential Functions

Enterprise Consumer Strategy: Lead the development and evolution of Novo Nordisk’s enterprise consumer strategy, defining the long-term ambition, strategic choices and priorities across the portfolio.
Consumer Roadmap: Translate the consumer ambition into a multi-year, actionable roadmap with clear initiatives, sequencing, dependencies, decision points and measures of progress.
Strategic Prioritization: Identify and prioritize the consumer opportunities that matter most, balancing near-term business needs with the capabilities and models required to build longer-term competitive advantage.
Consumer Business Model Development: Explore and shape emerging consumer business models, routes to market and new ways of creating value for consumers, identifying where Novo Nordisk should build, partner, test or scale.
Consumer Partnerships Leadership: Lead the Consumer Partnerships team and define a focused partnership strategy aligned to the broader consumer roadmap.
Portfolio-Level Perspective: Create a coherent consumer strategy that works across brands and therapeutic areas, identifying opportunities to build shared capabilities and durable consumer relationships rather than solving the same problems independently.
Turn Strategy into Action: Convert strategic recommendations into defined initiatives and workstreams, working with accountable business and functional teams to move priorities from concept into execution.
Strategic Pilots and Learning: Identify where new ideas require testing, define the strategic questions pilots need to answer, and use results to inform roadmap decisions and future priorities.
Enterprise Alignment: Build alignment across senior stakeholders around the consumer ambition, strategic priorities, partnership agenda and roadmap, creating clarity on the choices the organization is making and why.
Lead the Team: Build, develop and lead a high-performing team across consumer strategy, business models and Consumer Partnerships, creating a culture that combines strategic rigor, external orientation, collaboration and a strong bias toward turning ideas into action.

Physical Requirements

Approximately 20-30 % overnight travel required and based out of our Plainsboro, NJ HQ.

Development of People

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

Bachelor's degree in Business, Marketing, Economics, Strategy, or Analytics; MBA or master's degree preferred
10+ years in consumer strategy, business-unit or corporate strategy, business development or growth leadership, including operating roles and not only advisory ones
6+ years leading teams, including building or reshaping a strategy or partnerships function
Demonstrated track record turning a strategy into a funded roadmap that was executed - you can say what was built
Experience designing or launching a new business model, channel or route to market for a consumer business
Experience sourcing, structuring and managing commercial partnerships through to signed agreements and live operation
Experience shaping investment cases with Finance: unit economics, CAC/LTV, payback
Experience navigating shared ownership with peer functions and senior stakeholders, and a record of resolving it without escalation
Familiarity with US healthcare access (commercial and public insurance, cash-pay, direct) valued (Pharmaceutical indsutry experience is not required).

The base compensation range for this position is $187,000 to $260,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.