Consumer Strategy Architect

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Consumer Strategist will be a critical driver in shaping an insights-driven Consumer marketing strategy, advising omnichannel execution, and measuring marketing effectiveness. They will support in seeking to find a competitive edge and differentiation in NNI Consumer marketing strategies, setting high standards, and establishing/maintaining a proactive market leadership position. They will be accountable for the media strategy and collaborate across functions to optimize customer engagement as well as ensure a consistent brand/therapy area vision and message.

Relationships

Reports to Brand Lead or Consumer Strategy Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, and other relevant NNI departments to ensure alignment of consumer brand/therapy area objectives and strategies, effective execution of customer experience strategies and transparent communications outside the department. Ensures consistency of brand/therapy area vision and messaging across all touchpoints. Drives the consumer marketing strategy within a therapeutic area including providing oversight to various initiatives. Establishes, oversees implementation and monitors adherence to administrative policies and procedures.

Essential Functions

• Brand/therapy area Objectives: Defines the pre-launch / launch consumer-related brand/therapy area strategic objectives, consumer activation and experience strategy, including prioritization of patient needs & opportunities across TAs, and patient segmentation. Prioritizes phasing of objectives based on engagement objectives and sales forecasts
• Brand Management: Supports brand/therapy area persona, messaging and concepts inclusive of the positioning and core campaign development
• Strategic Planning: advises and addresses competitive obstacles to ensure brand/therapy area success. Co-develops and presents compelling plans for Brand Lead endorsement. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defense, and strategic evolution of the product
• Patient Journey Mapping: Collaborate with cross-functional teams to conduct in-depth analysis and mapping of consumer journeys, identifying key touchpoints, and opportunities for enhancing the consumer experience throughout the treatment lifecycle
• Target Segment Identification: Utilize market research and data analysis to identify and define specific patient segments. Develop targeted strategies to address the unique needs, preferences, and challenges of each segment, optimizing the impact of Consumer support programs. Support in the ongoing assessment of the evolving brand/therapy area competitive landscape to develop innovative and differentiated strategies and approaches to promote our brands to patients
• Omnichannel Integration: Translate brand/therapy area objectives to develop innovative, insights-driven consumer omnichannel branded and TA unbranded market development strategy to support brand/therapy area development and consumer activation efforts. Collaborate closely with cross functional teams to uncover insights into consumer needs, preferences, and behaviors and translating them into a comprehensive customer engagement plan. Ensures alignment of brand/therapy area positioning, messaging and overall objectives
• Performance Metrics and Reporting: Establish key performance indicators (KPIs). Ensure accurate measurements are being collected and provided to the cross functional team. Receive outputs from the consumer experience team to inform future brand/therapy area strategy and objectives. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement
• Continued Improvement: Ensure pull-through of ‘test and learn’ principles by consulting with executional teams to drive optimal performance. Identifies and implements improvements to prepare for launch, development and/or life cycle activities
• Patient Advocacy & Patient Services: Supports the development of the end-to-end patient journey and patient services strategy and works collaboratively with NNI appropriate teams to ensure proper pull through

Physical Requirements

Approximately 20-30% overnight travel.

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred
• 10+ years of experience within in the pharmaceutical industry required, including progressively responsible experience within brand management/marketing and sales.  
• Consumer marketing experience leading brand strategy development and campaign development through promotional asset execution and driving impactful customer experiences is required
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within specified therapy area preferred
• Ability to manage complexity, including the management of work across competing priorities
• Proven success in developing consumer marketing strategy through expert understanding of market and industry
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
• Successful launch experience in a marketing role preferred
• Strong planning and organizational skills with high attention to detail and proven track record of results and follow up
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
• Experience with management of outside agencies

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.