Associate Director, Content Management Authoring Lead

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
 
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The purpose of the Content Management Authoring Lead is to lead the development and execution of digital content authoring across web, email, and digital experiences. Implement and document best practices in content management to support customer experiences across multiple channels. This role involves hands-on building, updating, and evolving digital experiences, partnering with cross-functional teams to drive business impact, and coordinating digital content aligned with strategic objectives. The role will develop infrastructure and governance models to support omni-channel digital programs across web, email, and other digital touchpoints. The Content Management Authoring Lead will lead and develop the content management authoring team, providing hands-on guidance and support to ensure alignment with organizational and customer experience goals. Responsibilities include managing digital content platforms, hands-on building and updating of web, email and digital experiences, and overseeing a team of content management authors to ensure that projects are delivered on time and within budget. The role will drive the adoption of digital technology across functions, create governance models for digital solution utilization, and collaborate with internal and external teams to ensure efficient and high-quality content production across all digital channels.

Relationship

The Content Management Lead will report into the Content Management & Production Lead, within the broader Customer Engagement, Experience Operations team. They provide direct support to Marketing teams, HCP, Patient and Therapeutic Area Leads, Sales and Market Access. The position interacts with multiple NNI internal functions such as Customer Engagement leads, TA/Bands, IT, Marketing Operations, specifically the PRB and NNI Studio teams.

Essential Functions

• Strategy & Execution: Leads the digital content authoring roadmap, implements best practices in digital user experience, and supports content authoring for A/B testing and website performance optimization to enhance user engagement.  Understands partner strategies and uses this knowledge to shape discussions and drive business impact. Acts as a trusted partner in coordinating and executing digital content management aligned with strategic business objectives. Develops infrastructure and capabilities for executing omni-channel digital programs, aligning with system requirements, processes, and the future capability roadmap
• Leadership & Team Management: Lead and develop the content management team and content management authoring capabilities along with the content production service.  Provide guidance, feedback, and support to ensure the team's success and professional development in alignment with organizational and CX goals
• Project and Product Management: Manages digital content platforms (like AEM), oversees project timelines, and coordinates with teams to deliver digital projects on time and within budget. Work with Product Lead to drive the capabilities roadmap incorporating design system into AEM features to empower content management authors
• Stakeholder Engagement & Collaboration: Drives adoption of digital technology across various functions, creating and managing governance models for digital solution utilization, workflows, and digital asset management. Collaborate with internal and external teams such as marketing, creative agencies, and IT to ensure efficient content production and management
• Compliances & Best Practices: Ensures strategies are thoroughly vetted, market needs assessed, and technical solutions validated to support viable business models, thereby maintaining competitive advantage. Manages budgets for acquiring new digital capabilities and maintaining existing ones, ensuring financial resources are aligned with project needs
• Measurement, Optimization & Innovation: Demonstrates creativity and innovation in digital solutions, promotes operational excellence, and identifies process improvements to enhance customer experiences. Monitors and analyzes content performance and operational metrics using data insights to develop recommendations for content and process optimizations

Physical Requirements

0-10% overnight travel required.

Development of People

Supervisory. Verbiage below applies only to Supervisory roles; it is removed for individual contributors - DO NOT EDIT. Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Business Administration, Communications, Project Management, or a related field
• 10+ years of experience with digital marketing consulting, web operations, web development, marketing firms and/or other related roles required
• Strong knowledge of Content Management Systems related platforms (specifically, Adobe Experience Manager and other Adobe suite of products), processes, architectures, workflows, integrated dependencies, etc.

• Experienced with web operations and web production in supporting digital experiences
• Ability to evaluate key performance indicators to measure the success of specific solutions or additional features that would favorably impact the business
• Strong market/customer centric vision and understanding
• History working with digital consulting or marketing firms in the development and execution of engagement strategy, digital strategies, internal and external messaging, target conversion, etc.
• Ability to evaluate customer needs, service trends, market segmentation as a method to create overarching digital strategies and plans
• Ability to drive adoption of innovative digital solutions across enterprise
• Strong Microsoft Office suite abilities
• Requires experience developing complex business cases
• Self-starter, highly organized, efficient, and capable of leading large meetings and driving them towards a common goal
• Ability to evaluate key business and product metrics to determine specific actions or service feature additions that would favorably impact key metrics
• Strong project management, problem solving and analytical thinking skills
• Requires knowledge of digital strategy delivery and data technologies
• Knowledge of standard and emerging technologies, platforms, support systems, processes, architectures, order flows, integrated dependencies, etc.
• Proven ability to interface with people from various departments, positions, and knowledge levels

The base compensation range for this position is $153K to $267K. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.