Trade Marketing Senior Manager
Panama city, Panama, PA
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Trade Marketing Senior Manager
Location: Panama City
Shape how millions of people across Latin America experience our products at the pharmacy counter. Based in Panama and leading regionally, you will define the trade marketing playbook that turns pharmacies into powerful partners to support patients through their weight management journey
Your new role
This is a high-impact regional role where you will set the strategic direction for trade marketing across LATAM (excluding Mexico and Brazil). You will look at the pharmacy channel as a true 360° ecosystem – from commercial conditions to in-store visibility, activation and pharmacy education.
- Design and lead the regional trade marketing strategy,
- Provide functional leadership to Trade Marketing Managers across countries – with affiliate counterparts reporting into Marketing and cluster counterparts into Commercial
- Create materials, guidance and toolkits that empower affiliates to deliver consistent visibility, activation and pharmacy training at PoS
- Develop training for pharmacy personnel through structured programs that elevate the customer and patient experience
- Define KPIs, manage the regional trade activities budget and analyse market and competitor dynamics to continuously refine the approach
- Shape commercial conditions for pharmacies (Gross-to-Net) and revenue growth through pricing and negotiation frameworks tailored to each customer type
- Define what to negotiate with each pharmacy partner, bringing a sharp strategic perspective to commercial relationships across the region
Your new department
You will join the Marketing department focusing on GLP-1 and weight management as a regional leader based in Panama, covering LATAM (excluding Mexico and Brazil). It is a collaborative, fast-moving environment where you will partner closely with affiliates, clusters, commercial, pricing, compliance and marketing teams to expand our impact across the pharmacy channel.
Your skills & qualifications
We are looking for a senior trade marketing leader who thrives in regional, cross-cultural environments and brings a true 360° view of the pharmacy channel.
- Completed university degree in Business Administration, Marketing or a related field (mandatory requirement)
- 7+ years of experience in trade marketing, with proven expertise across pharmacies, PoS and chains; experience in FMCG/mass consumption is highly valued
- Solid experience developing commercial conditions and Gross-to-Net frameworks
- Track record in regional roles, with the seniority and stakeholder management skills needed to engage confidently with affiliates, General Managers and Regional Executive Management
- Strategic mindset with strong negotiation, analytical and functional leadership capabilities to guide Trade Marketing Managers across multiple countries
- Advanced level of English is required; Spanish is a strong plus
Working at Novo Nordisk
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.
What we offer
There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.
Deadline
28 June 2026
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.