Omnichannel Partner

Omnichannel Partner 

Location: Panama City  

Scope: Cluster CAC, SAM  

At Novo Nordisk, we are transforming how we engage with healthcare professionals and consumers through data-driven, omnichannel strategies. We are now looking for a Omnichannel Partner to drive execution and performance across our digital ecosystem. 

About the role 

As Omnichannel Partner, you will act as a content hub and execution lead, orchestrating omnichannel campaigns to enhance engagement and maximize impact across HCPs and consumers. 

You will play a critical role in: 

• Driving campaign execution and optimization 

• Leveraging data & insights to improve performance 

• Facilitating cross-functional collaboration 

• Ensuring alignment between global strategies and local execution 

This role operates across clusters (CAC, SAM), offering regional exposure and strategic impact. 

Key responsibilities 

• Coordinate and execute omnichannel campaigns across HCPs and consumers 

• Act as a content hub, ensuring consistent messaging across touchpoints 

• Define and monitor digital performance metrics, identifying optimization opportunities 

• Manage conversion funnels and engagement strategies to maximize impact 

• Collaborate with cross-functional teams to co-create campaign strategies 

• Monitor performance and share best practices across affiliates  

Must have:

• 3+ years of experience in:  

• Digital Marketing / Omnichannel / Multichannel / Customer Journeys 

• Proven experience in:  

• end-to-end digital campaign execution 

• working with agencies and digital ecosystems 

• Strong analytical mindset:  

• comfortable interpreting performance metrics and generating insights 

• Strong collaboration and stakeholder management skills 

• Ability to work in dynamic, cross-functional environments 

Nice to have 

• Experience in healthcare/pharma 

• Advanced analytics capabilities (e.g., data modelling, predictive insights, prospective scenarios) 

• Experience with AI in marketing and/or analytics 

• Exposure to regional/global environments