Consumer Marketing Manager

Consumer Marketing Manager

Are you ready to redefine how people think about, seek, and engage with health in today’s consumer-driven healthcare landscape? From digital platforms and social communities to patient education and care pathways, this role sits at the intersection of insight, innovation, and impact. Join a young, agile team in Malaysia where openness to new ideas is not a slogan, but the way we work every day. This is your chance to shape consumer marketing at a defining moment for Novo Nordisk in a rapidly evolving market.

Your new role

As Consumer Marketing Manager, you will lead the affiliate’s consumer marketing agenda – translating clinical evidence and consumer insights into bold, locally relevant campaigns that drive growth and better patient outcomes. You will operate in a highly competitive, fast-moving environment where creativity, digital fluency and speed matter as much as strategic thinking.

Your day-to-day will include:

- Developing and executing the affiliate’s consumer marketing strategy, aligned with commercial objectives and desired patient outcomes

- Leading brand planning and activation across the portfolio, partnering closely with the wider commercial team

- Localizing global strategies into creative, culturally resonant assets that meet Malaysian patient needs

- Translating clinical evidence and real-world data into compelling, consumer-friendly messaging – with scientific integrity and full regulatory compliance

- Driving segmentation, persona development and journey mapping in partnership with the customer engagement team

- Leveraging market research, consumer insights and competitive intelligence – including social listening – to identify growth opportunities and win share of voice

- Managing third-party agencies and patient programmes to uncover behaviours, needs and barriers to treatment, and turn insights into action

Your new department

You'll be joining Novo Nordisk Malaysia, where we're committed to improving the lives of patients across the country through innovative treatments for diabetes, obesity, and other serious chronic diseases. As part of our growing affiliate, you'll contribute to our mission of outperforming the competition while driving sustainable health solutions.

Our marketing team is young, agile and unafraid to try new things – we thrive on flexibility, speed and openness to innovation. In a market that is rapidly becoming consumer-oriented and where competition on social and digital channels is fierce, your ideas and initiative will directly shape how we grow the business and reach more patients.

Your skills & qualifications

We are looking for a strategic, digitally savvy marketer who is energised by a competitive market and thrives in a collaborative, fast-moving team. You will bring:

- A bachelor’s degree in Marketing, Business, Pharmacy, Life Sciences or a related discipline

- Minimum 6 years’ experience in consumer marketing, ideally with exposure to healthcare, pharmaceuticals or healthcare-focused FMCG

- Demonstrated success developing and delivering integrated consumer marketing strategies with measurable commercial outcomes, including proven digital marketing experience and experience leading product launches and lifecycle marketing

- Strong strategic planning and commercial acumen, coupled with excellent project and stakeholder management skills

- Exceptional written, verbal and presentation skills, with the ability to translate complex scientific information into clear, engaging consumer messaging

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you’re not just starting a job – you’re becoming part of a story that spans generations.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline

15 July 2026. Applications are reviewed on an ongoing basis, so please apply as soon as possible.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.