CRM Manager

Are you a data-driven professional passionate about optimizing commercial effectiveness? Do you thrive on driving digital transformation and CRM adoption? If so, keep reading. At Novo Nordisk Malaysia, the Customer Relationship Management (CRM) Manager role offers you the opportunity to be part of a high-performing Customer Engagement team that directly contributes to business growth through technology, data insights, and process optimization. Apply today!

About the department
The Customer Engagement Team at Novo Nordisk Malaysia is a dynamic and collaborative group of professionals devoted to delivering exceptional commercial sales excellence and customer experiences. Located in Kuala Lumpur, Malaysia, our team is part of a global organization that values innovation and teamwork. We work in a fast-paced and collaborative atmosphere, where every team member's contribution is valued and can make a difference. Join us and be part of our mission to defeat serious chronic diseases.

This position will report to the Customer Engagement Director in Malaysia.

The position
As a CRM Manager, you will be responsible for maximizing Commercial Effectiveness (CE) by leading CRM strategy, driving adoption, and ensuring high-quality data management. You will act as the functional owner of CRM systems, supporting Sales, Marketing, Market Access, and Medical Affairs teams to enhance their effectiveness and decision-making.
Key Responsibilities:

• CRM Ownership & Strategy: Lead the implementation, integration, and continuous improvement of CRM systems, ensuring data quality, compliance, and user adoption across multiple functions.
• Data Management & Analytics: Provide data-driven insights, track key CRM-related KPIs, and develop reports that support commercial excellence and frontline performance optimization.
• Training & Adoption: Design and deliver CRM training programs, drive system adoption, and ensure high engagement among users through ongoing support and process enhancements.
• Stakeholder Collaboration & System Integration: Partner with internal teams (Sales, Marketing, Market Access, Medical) and external vendors to optimize CRM functionality and ensure seamless cross-platform integration.
• Process Innovation & Efficiency: Identify and implement automation, workflow improvements, and new CRM initiatives to drive efficiency, enhance customer engagement, and support business growth.

Qualifications

• Education & Industry Expertise: Bachelor’s or Master’s degree in Business, IT, Data Science, Finance, or a related field, with 8+ years of experience in the pharmaceutical industry, specializing in CRM systems, sales force effectiveness, and digital transformation. 
• Data & Analytical Skills: Strong proficiency in data management, reporting, and process optimization, with the ability to leverage insights for business decision-making. 
• CRM Implementation & Training: Hands-on experience in leading CRM rollouts, training programs, and system adoption strategies to enhance commercial effectiveness. 
• Technology & System Proficiency: Expertise in Salesforce, Veeva, or similar CRM platforms, with the ability to align CRM functionalities with business needs. 
• Stakeholder & Change Management: Strong collaboration and leadership skills, with experience in cross-functional stakeholder engagement and driving digital transformation.

Working at Novo Nordisk
At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop—we seize them. From research and development, through manufacturing, marketing, and sales, we’re all working to move the needle on patient care.
 
Contact
Upload your CV to our online career page (click on Apply and follow the instructions).

Deadline
7 April 2025
 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

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