Head of Marketing

Key responsibilities

1.    Marketing

•      Develop marketing strategies and tactics to overcome market challenges and capitalize on market opportunities

•      Identify opportunities through market research and a deep understanding of the environment, trends and policies

•      Implement, monitor and assist PMs to formulate and execute marketing & promotion plans based on market and customer insights

•      Build technical knowledge of marketing team through field observations and training

•      Develop and maintain market intelligence databases

•      Develop, implement and validate long range planning and forecasting models for brand budget, ensuring accuracy and optimal allocation

•      Support annual forecasting processes (AB, RE2) with data-driven insights

•      Ensure all business and promotional activities comply with ethics and compliance requirements, and company policies and SOPs

•      Build, develop and maintain good relationships with KOLs, government authorities, pharmaceutical experts, academic KOLs, local policy makers and key accounts to drive partnerships in key projects

•      Build systematic and strategic relationships with key internal stakeholders, cascade strategic plans and ensure follow-up on tactical functional plans, promote and engage in cross-functional and cross-geographical collaborations and best practice sharing

•      Design and deliver both branded and unbranded communication to meet diverse marketing objectives

•      Ensure campaigns are compliant with regulatory requirements and align with company values.

•      Lead external communications through multi-channel engagement e.g. website, digital tools, press releases and NNHK social media channel

•      Develop multichannel approach on communications with emphasis on building digital and social media

2.    Leadership & Team development

•      Develop and lead the team through performance management, coaching and continuous training to upskill and build competencies

•      Work according to business ethics procedures, local law, NNWay and NN policies and guidelines 

•      Contribute to affiliate leadership as member of management team

•      Lead sales force training on product knowledge, ensuring sales teams are up to date on latest developments

3.    Business development

• Drive development of Macau business through holding direct responsibility of 1 rep from distributor
• Drive development of retail, aesthetic & e-health segments in the obesity space with responsibility of 0.5 Trade rep from distributor

4.   Sales force effectiveness & Business intelligence 

• Drive data driven decision making in affiliate through development and roll out of appropriate tools and processes (dashboards, CRM system, etc.)
• Improve sales force effectiveness through setting proper KPIs and incentives and monitoring performance

Qualifications:

• Minimum master’s degree in marketing, Business Administration, or a related field
• Fluency in both written & spoken English. Mandarin/ Cantonese not required, but nice to have

• 10+ years of relevant experience in commercial operations, including marketing, sales, commercial effectiveness
• 5+ years of experience in the pharmaceutical industry in commercial functions
• Minimum 5 years of people management experience with proven success track record
• Consumer healthcare marketing experience highly desirable

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.