Head of Business Development & Customer Engagement

Head of Business Development & Customer Engagement 
Business Development & Customer Engagement
Ho Chi Minh City, Vietnam

Are you passionate about developing new consumer-centric business channels in obesity and diabetes, improving customer experience and reach with omnichannel strategies, shaping high-impact commercial strategies based on data-driven insights, and optimizing our investments? If yes, we invite you to join Novo Nordisk as our new Head of Business Development & Customer Engagement. Read on and apply today!

Your new role
Novo Nordisk Vietnam is entering an exciting era within Obesity in Diabetes, and as Head of Business Development & Customer Engagement, you will play a key role in shaping the market for new launches and existing brands. You will be responsible Key responsibilities of the function include, but are not limited to:

Digital Health, Partnerships, Business Development and Strategy

• Work closely across cross-functional teams to identify, pilot, and integrate digital health and closed-loop partnerships to enhance patient journeys, particularly in obesity and diabetes.
• Identify and develop new business opportunities, crafting and assessing go-to-market strategies for success.
• Use ROI analysis and market insights to guide smart and data-driven investment decisions.
• Champion and facilitate comprehensive cross-functional strategic planning processes from strategy to execution.
• Work in close collaboration with Marketing, Commercial, Medical, and Business Intelligence teams to ensure strategic alignment across the organization.
  Customer Engagement Transformation.
• Lead transformative initiatives to advance customer engagement, utilizing data-driven insights and advanced CRM tools.
• Expand and optimize omnichannel customer engagement (OCE) capabilities across Vietnam and target therapy areas, delivering consistent and high-impact experiences.
• Navigate Novo Nordisk into consumer-driven therapy areas, like obesity, working together across functions and partners on end-to-end activation campaigns, ensuring elevated engagement and measurable outcomes.

Omnichannel Experience & Innovation

• Championing the development and execution of robust digital marketing strategies that drive brand growth and awareness.
• Design, implement, and continually refine omnichannel customer experiences—including digital, remote, and in-person touchpoints—to optimize engagement throughout the customer journey using Novo Nordisk or 3rd party-channels.
• Conduct deep analysis of target consumer and patient segments, leveraging insights around demographics, behaviors, needs, and digital readiness to inform personalized strategies.

Forecasting & Commercial Excellence

• Drive accurate forecasting and market potential assessments, leveraging existing data sources and integrating feedback loops to continuously improve commercial outcomes.
• Collaborate cross-functionally with Marketing, Commercial, Market Access, Finance & Operations teams to ensure unified commercial strategies, seamless pricing and tender processes, and robust management of key documentation.

Insight-Driven Decision Support

• Deliver actionable insights to support product launches, brand initiatives, planning, and company investments through advanced market analysis and business case development.
• Create and manage interactive dashboards and market mapping tools, providing real-time data to support strategic decision-making across the business.

Sales Force Effectiveness & Incentives

• Oversee the design and monitoring of sales incentives, driving segmentation and commercial effectiveness projects that inspire high performance and motivation among field teams.
• Enhance sales force effectiveness by spearheading segmentation, building capabilities, and leading change management initiatives.
• Leverage data-driven insights to ensure effective and optimized deployment of frontline across Vietnam to support strategic goals .
  
  

Your new department
This role reports directly to the General Manager and is based in Ho Chi Minh City, Vietnam. The Business Development & Customer Engagement department is a dynamic and collaborative team focused on driving business growth and fostering customer relationships. The atmosphere is fast-paced and engaging, with a strong emphasis on innovation, strategic thinking, and teamwork. Together, we aim to make a meaningful impact on the healthcare industry and the lives of patients worldwide.

Your skills & qualifications
We’re looking for a Head of Business Development & Customer Engagement, who will appreciate working in a high-paced, dynamic environment. You will bring with you:

• Master’s or university degree in Business Administration, Economics, Management, Marketing, or a related discipline.
• Experience as a people manager with a track record in team leadership, motivation, and developing people.
• Minimum 8–10 years of commercial management experience, ideally within a multinational company. Experience in pharmaceutical or life sciences is required with relevant exposure to multiple industries as an advantage.
• Demonstrated leadership in business development, commercial excellence, digital marketing, or customer engagement, preferably within life sciences or pharma sectors.
• Advanced commercial acumen and firsthand expertise in omnichannel engagement, including both digital and field-based CRM platforms such as Viva Engage or Sales Force.
• Experience in consumer activation campaigns and engagement through data-driven, analytics-informed strategies.
• In-depth knowledge of sales force effectiveness, capability building, project management, and change management.
• Excellent communication, interpersonal, and collaboration skills, with a demonstrated ability to thrive in cross-functional, international teams.

Working at Novo Nordisk 
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

Deadline
31st of December 2025. Applications are reviewed on an ongoing basis.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.

Novo Nordisk is not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.

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