Trade Marketing Manager

Your impact begins here

As Trade Marketing Manager, you will own the trade marketing agenda across the private  healthcare provider channels. You will turn brand strategy into channel plans and customer activations that improve visibility, distribution and engagement, and show the commercial results. As the portfolio grows and becomes more complex, your work helps keep Novo present and consistent where people living with serious chronic diseases and their healthcare providers make decisions.

What you’ll bring

You are commercially sharp, organised and comfortable turning a brand brief into something a on line provider team can act on.

• A Bachelor’s degree in Marketing, Business or a related field, or equivalent practical experience.
• Proven experience in trade marketing and/or trade and brand marketing within pharmaceuticals, consumer healthcare, medical devices or retail-driven categories.
• A track record of in-market results through promotions, merchandising and activation planning, including building trade plans that link brand strategy, execution and measurable commercial outcomes.
• Strong exposure to retail and provider environments: key account management, sell-in/sell-out dynamics, promotional mechanics and execution standards.
• Advanced Excel skills for analysis and reporting are essential.
• An understanding of how digital traffic is generated, how user experience shapes engagement, and how to track performance across channels.
• Experience of HCP digital engagement and of working with online private healthcare providers. 
• Experience managing activation budgets, measuring ROI and influencing cross-functional teams (Brand Marketing, Sales, Supply Chain, agencies).
• Customer segmentation and omnichannel planning skills, with the ability to tailor activation to channel and account needs.
• Working knowledge of healthcare promotional governance and approval processes, including the ABPI Code of Practice, and sound judgement in regulated customer engagement.
• Excellent stakeholder management and communication, strong project management and high attention to detail for brand compliance.
• Fluent English.

Useful, but not essential:

• Relevant marketing or trade marketing certifications.
• Familiarity with CRM, marketing automation, customer journey analytics and dashboards/BI tools, and experience helping field teams adopt new tools.
• Knowledge of the UK private obesity market.

What you’ll do

You will connect brand objectives with what happens at the provider settings, and make sure it is delivered well.

• Translate brand objectives into channel playbooks, toolkits and customer programmes with clear priorities, ownership, timelines and success measures, built on customer segmentation and purchasing pathways.
• Drive sales growth and category performance by managing trade initiatives, working with Commercial teams and priority accounts to spot growth opportunities and support joint business planning.
• Plan launches, trade programmes and omnichannel campaigns across private on line providers,  and retail touchpoints, connecting field activity with digital channels and tracking launch readiness through to delivery.
• Build business cases and manage the trade activation budget with Finance, tying investment to KPIs such as ROI, volume, value, share and margin.
• Track performance, run post-mortems and use customer, market, competitor and CRM insights to decide where to invest next and what to improve.
• Set execution standards and build field and account team capability through playbooks, training and briefings, while making sure all materials and activations meet promotional, medical, privacy and approval requirements.
• Lead co-marketing and partner programmes with online private providers, managing joint business plans, co-investment and activation agreements, and setting standards for how product and service information appears on partner platforms in line with compliance requirements.
• Monitor the UK private healthcare and obesity market, including competitor activity, and use these insights to shape channel priorities.

Who you’ll work with

You will coordinate Marketing, Commercial, Medical, Market Access, Supply Chain, Digital, Procurement and agency partners around shared activation plans, with clear responsibilities and milestones. You will work with sales and key account teams to secure customer buy-in and smooth roll-out, with Brand Marketing and Content teams on fit-for-channel materials, and with Digital and Commercial Operations colleagues on CRM and channel analytics. You will align demand assumptions and launch timing with Supply Chain, and raise risks early so the team can keep moving with clarity.

What you can expect here

You will have the space to own a broad agenda and the trust to make decisions, with clear performance expectations and a culture that recognises results. Working across functions and channels, you will build new skills, share what works and learn from every post-mortem. You will be supported to perform at your best and encouraged to make your voice heard.

Start now

Your impact begins today. If you are ready to turn brand strategy into measurable progress in private online provider channels, apply for the Trade Marketing Manager role by 22 November 2026.

We are committed to an inclusive recruitment process. If you need any adjustments during the application or interview process, please let us know.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.