Digital Campaigns Lead

Are you ready to shape and transform how healthcare professionals experience Novo Nordisk in the digital space? Join us as our new Digital Execution Lead and turn data, creativity and channel expertise into connected experiences that drive real engagement and impact.  

Your new role  

As our Digital Execution Lead, you will be responsible for executing digital marketing campaigns across a range of channels ensuring that all content undergoes the required review and approval process. You'll collaborate with cross-functional teams to build compelling, channel-specific content, analyse performance, and contribute to strategies that elevate customer engagement and conversion. 

Your key responsibilities will include:  

• Campaign planning and execution: Support the development and execution of integrated digital campaigns (email, HCP social, media, webinars,) aligning with brand and business objectives and delivered within orchestrated multi-phase customer journeys 

• Content creation and delivery: Partner with designers, copywriters and content creators to develop engaging, channel-optimised digital assets that maintain brand consistency and resonate with target audiences. Ensure all content undergoes the required review and approval process before publication to maintain compliance  

• Performance monitoring and analysis: Track KPIs such as engagement, conversion and ROI, prepare regular performance reports and translate insights into concrete optimisation recommendations  

• Email marketing: Support segmentation, multi-phase journeys, A/B testing and database hygiene, ensuring adherence to email marketing best practices  

• Cross-functional collaboration: Work closely with marketing, medical and customer engagement teams, contributing fresh ideas in team meetings and brainstorming sessions  

• Administrative support: Assist with budget tracking, campaign documentation, Veeva PromoMats job bag processing and management of project timelines and deliverables  

Your new department  

You'll join the UK Customer Engagement team – a hub of digital technology, content and commercial excellence specialists focused on transforming how we connect with our customers. Together, we design and deliver seamless, insight-driven customer journeys that make our therapies more accessible and our brand more relevant across markets  

Your skills & qualifications  

We're looking for a digitally curious and detail-oriented marketer who thrives in a fast-paced, collaborative environment. To succeed in this role, you'll bring:  

• A Bachelor's degree in Digital Marketing, Digital Communications or a related field, along with 2-3 years' experience in digital marketing – ideally in a campaign manager or digital channels role  

• A strong understanding of digital marketing channels, tools and best practices, with proven proficiency in marketing automation tools, email platforms and analytics tools such as Adobe and Google Analytics  

• Excellent written and verbal communication skills in English, with a keen eye for detail and a knack for translating complex information into clear, engaging content  

• A creative mindset paired with strong organisational skills and the ability to manage multiple projects and stakeholders simultaneously  

• Familiarity with content delivery systems, Veeva Vault, Veeva PromoMats, marketing automation platforms and analytics tools is considered a plus  

Working at Novo Nordisk  

  
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.  

What we offer  

  
There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.  

Deadline  

  
30 July 2026. Applications are reviewed on an ongoing basis, so please submit your application as soon as possible.