Brand Lead - Obesity

Category:  Marketing and Market Access

Gatwick, West Sussex, GB


Due to continued expansion of the Obesity team within the UK affiliate, an exciting opportunity has arisen to join us as a Brand Lead, reporting to the Head of Marketing.


The job
Through leading the cross-functional matrix team your key responsibility will be to deliver the UK launch strategy and launch plan for the Obesity portfolio, ensuring excellence in execution in delivery of the UK Private and NHS launch.


You will have many opportunities to influence the projects you will be involved in. As customer centricity is one of our core values you will be required to work closely with our key internal and external stakeholders to really understand our customer needs, the patient pathway and how this is best incorporated into our brand strategy in order that you can deliver and maximise growth and market penetration.   
In this position you will be responsible for obtaining customer insight and internal feedback on marketing strategy and tools through regular customer contact, field force liaison and by keeping abreast of relevant publications, press clippings and NHS/government papers. Ensuring compliance with all relevant external standards, that new launch materials are successfully pre-vetted by the MHRA and all materials are signed off in line with ABPI/other legislative requirements.  


This position is based in our UK head office in Gatwick, where you will be required to work 3 days per week, with the ability to work from home two days per week once the office is fully open again. Willingness and ability to travel within both the UK and Europe on occasion is required.

You will have a Life Sciences, Business or Marketing degree, or equivalent, and preferably have completed a professional marketing qualification. 


Essentially you will have proven depth of strategic and tactical experience in senior pharmaceutical product management/marketing role to include pre-launch planning, development and execution (including market access launch preparation); management of line extensions and new indications; development of value propositions and health economic plans to enhance your brand positioning with payers.

Preferably you will have already passed your ABPI exam and have a current understanding of the ABPI code of conduct requirements for all promotional and non-promotional materials and programmes. Experience within Obesity, or related therapy area would be advantageous.


Proven experience in customer and market research is required, together with matrix management experience to include leadership of a multidisciplinary team to define brand strategy and plan and broader functional experience desirable (i.e. Business analytics/information; Sales Training; Global Marketing (above country) role) 


About the Department
As a member of the UK Obesity marketing team, which will total 5 people when the current expansion is concluded, you will be part of leading the commercial strategies for our Obesity portfolio across the private and NHS markets within the UK.         
We are focused on continuous improvement and are tenacious and innovative in achievement of our ultimate goal of business growth and improvement of Obesity care for patients.

Novo Nordisk is a global healthcare company with almost 100 years of innovation and leadership in diabetes care. This heritage has given us experience and capabilities that also enable us to help people living with obesity, haemophilia, growth disorders and endocrine disorders.


Headquartered in Denmark, Novo Nordisk employs approximately 44,000 people in 80 countries and markets its products in more than 170 countries. 

What we offer?
We offer a competitive salary plus bonus, private healthcare, life assurance, income protection and a fantastic pension scheme. You will also be entitled to flexible benefits which include holiday insurance, optical insurance, holiday buy and sell, Perkbox and much more! 


Working at the head office at Gatwick you also have access to even more amazing benefits such as free parking, free breakfast and lunch, lunch time fitness classes, access to our gym and workplace massages!

Novo Nordisk offers an excellent inclusive culture with a focus on healthy living, flexible working and corporate social responsibility activities. The Novo Nordisk Way includes our vision, our values and our commitment to ensure we are a great place to work and we want you to be a part of that!


At Novo Nordisk we recognise that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in. 
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We are happy to discuss flexible working, depending on the role and subject to business needs.
For further information please contact Lisa Jarvis, Senior Talent Acquisition Partner LJAR@novonordisk.com 

Please note, we are unable to accept direct CVs; all applications must be made through our careers site.
Closing Date
Friday 14th May 2021


Millions rely on us
To work for Novo Nordisk you will need the skills, dedication and ambition to change lives for the better for millions of patients living with diabetes and other chronic diseases. In exchange, we offer the chance to be part of a truly global workplace, where passion and engagement are met with opportunities for professional and personal development.