Social Media & Channel Senior Manager

Category:  Corporate Affairs

Chiyoda, Tokyo, JP


Are you highly motivated by being able to make a difference to improving patients’ lives? Are you a high performing executive who is energized by challenges and able to influence people around you? Join us as a Social Media & Channel Senior Manager, at the forefront, and help us change the way the world sees, prevents, and treats the people living with Obesity. Are you ready to change the story now? Join us and apply today!


About the department

We’re paving the way in a completely new market. And in the marketing department, it’s up to us to develop new strategies and deliver a new obesity narrative around the globe. This is an opportunity to collaborate with brave and innovative minds, navigating uncharted territory together.
Global and united, we’re all playing a different part on the same mission to eradicate the obesity pandemic forever. Here in the marketing department, we evaluate all marketing activities to optimize effectiveness and efficiency so we can increase our share of voice across a variety of digital channels.
We’re part of a global healthcare company with almost 100 years of innovation and leadership in metabolic disease care – the Obesity Therapy area is one of the fastest-growing business units we have and makes the largest part of our future portfolio, and we can’t wait to have you onboard.
Learn more about careers within the Obesity Therapy Area, and meet our fantastic colleagues right here: [] Let’s change the story for people living with obesity (Video – 1 min 30secs)


The position

As a Social Media & Channel Senior Manager, you will collaborate with the Business Unit (BU) Head of Obesity and marketing team, define the media strategy and framework covering the media channels based on the BU ambition and each brand’s business KPIs and patients/Health Care Professionals (HCPs) targeting. You will also manage the media landscape analysis, media trends and benchmarking to have knowledge on the successful media model through the patient journey. You will work closely with Obesity BU members, Communications Manager, and Obesity cross-functional launch team to assist with the planning and execution of company-related social media communications.

Other tasks include, but are not limited to:

  • Set clear KPIs for media, digital and social media to measure the business impact and timely tracking/assessment to adapt the media plan according to the tracking result.
  • Manage the external partners (e.g., media/digital agency, social media agency) and secure the right resources to meet our business mission.
  • Guide the planning and execution of methodical social media campaigns for obesity based on the brief from ‘patient engagement’ team and HCP engagement’ team.
  • Support communication manager by providing the comprehensive crisis management framework of social media and the monitoring / alerting KPIs.



  • Must have a minimum bachelor’s degree.
  • Experience in media management (including interaction with media agencies), issue and risk management of media, KOI management, message and content creation, writing/creating materials, analytics tools (Adobe, Google) are mandatory.
  • Experience in social media innovation, top management communication and experience in the pharmaceutical industry is preferable.
  • Excellent writing and speaking expertise in both Japanese and English. Knowledge and understanding of the pharmaceutical business, local and company compliance, and regulatory processes.
  • Ability to build internal and external networks and strong project management expertise with a positive, creative, flexible mindset.


Working at Novo Nordisk

We are a proud life-science company, and life is our reason to exist. We’re inspired by life in all its forms and shapes, ups and downs, opportunities and challenges. For employees at Novo Nordisk, life means many things – from the building blocks of life that form the basis of ground-breaking scientific research, to our rich personal lives that motivate and energise us to perform our best at work. Ultimately, life is why we’re all here - to ensure that people can lead a life independent of chronic disease.  



Please send your CV online (click on Apply and follow the instructions).



We will review your applications as you apply!


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.