Director, Marketing Department, Biopharm

Category:  Marketing and Market Access

Chiyoda, Tokyo, JP


Position title: Director, Marketing Group – Biopharm Business Unit

Department: Biopharm Business Unit

Location: Tokyo, Japan


There are two main key responsibilities for this role.


  • Create impactful, measurable, and globally aligned marketing strategies & tactics to deliver total Biopharm business to achieve budget
  • Develop and retain a team of high performing marketers to ensure NNPL marketing excellence into the future


In Novo Nordisk, there are a lot of launch planning. Also, there is a lot of global involvement and the role is close to the global as there is global training.


From a practical standpoint, haemophilia and growth hormone are completely different areas, so you can broaden your experience.


The Position

The Director, Marketing Group is required to lead and execute strategic imperatives as below:



  1. Lead development, and tracking of Marketing Strategy for Biopharm


  • Through environmental analysis and market research, develop the BioPharm marketing strategy which is globally aligned delivers our AB targets
  • Through excellent salesforce liaison and leadership ensure that the marketing strategy is executed flawlessly by the sales team
  • Excellent collaboration, cross functionality and leadership ensure that the brand strategy is fully understood and aligned across the organisation
  • Challenge the status quo and develop improvements and upgrades to our marketing constantly


  1. Drive and maximize marketing plan execution


  • Through excellent salesforce liaison and leadership ensure that the marketing strategy is executed flawlessly by the sales team
  • Driving the marketing plan/tactics implementation/execution


  1. Develop and lead mid and long-term strategy for Biopharm business under uncertainty including toward COVID-19 impact
  • Communicate effectively marketing team priority under COVID-19
  • Drive digital transformation that strengthen current Bio strength (OCE mail, OCE presentation, marketing email and marketing automation)


  1. Active member of global brand strategy development and sign-off on behalf of Region/BA/Affiliate as Core Commercialisation Team (CCT) member:


  • Responsible for developing and endorsing the global strategies for the brands and considering the portfolio
  • Proactively provide commercial input in the CCT to ensure the brand strategy/core materials developed can be implemented successfully in your geography
  • Secure alignment on brand core stories across portfolio within the scope of the CCT and cascade relevant information in your organisations
  • Secure alignment on strategy and key deliverables with CBT/CAT members representing the same region/business area
  • Ensure alignment with globally provided content for detail aid and clearly explain/justify any deviations in your region/affiliate


  1. Lead the development of Life Cycle Management plans for BioPharm


  • Ensure we have clear, cross functionally aligned and EMT approved LCM plans which will deliver value and a competitive asset into the future


  1. Leadership & Cross Functionality


  • This is a significant leadership role within NNPL. Create a sense of mission and purpose within the project.
  • Ensure clear accountabilities and ownership within your team and across the project.
  • Excellent interaction with Sales Team
  • Manage the team and develop people the Novo Nordisk way.




  • University degree (preferably master’s degree and above) in business studies, natural sciences, or pharma
  • Minimum of 10 years of Pharma or Medical Device marketing experience and combined full-time experience focusing on 1 or more of the following
  • Pharmaceutical medical representative who understand market dynamics and target customers
  • Rare disease area commercial experiences
  • New product launch experience
  • Strong Digital Marketing experience such as multi-channel strategy development, and digital contents creation
  • Knowledge about the Market
    • Industry: Understand the pharmaceutical market, laws and regulations, distribution system, industry rules, and business ethics and can use the knowledge for product strategies and actions.
    • Customers: Understand the organizations and principles of scientific societies as well as KOLs and their personal relationship and can reflect the knowledge to branding plans.
    • Diseases: Accurately understand the medical conditions and latest medical treatment based on evidence,
    • Products: Accurately understand the characteristics of our products and package inserts and can show clear relationships between the product knowledge and marketing message.
    • Insurances and Reimbursement Systems: Know the basics of the drug price policy and reimbursement systems and can make the best use of the knowledge to work.
    • Competitors: Clearly understand trends and changes made to competitor products and can track and report these trends and changes.

Marketing Knowledge

    • Knows the marketing concepts and lifecycle management, including positioning, SWOT analysis, promotion cycles, key issues of branding, and strategy development.

Strategic thinking and logical approach

Financial analysis, environmental scan, and market research skill

Collaborative attitude and strong stakeholder management skills

Great communication & social skills; strong presentation skills

Excellent organizational, project management and time management skills

Proactive, self-starter who is eager to take on responsibility & ownership

Strong quantitative skills (strong data analysis & visualization skills

Strong interest in web technologies (professional experience is a plus)

Full professional proficiency in Japanese

High level of proficiency in verbal and written English

At Novo Nordisk we recognise that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in.




We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We are happy to discuss flexible working, depending on the role and subject to business needs.














Millions rely on us

To work for Novo Nordisk you will need the skills, dedication and ambition to change lives for the better for millions of patients living with diabetes and other chronic diseases. In exchange, we offer the chance to be part of a truly global workplace, where passion and engagement are met with opportunities for professional and personal development.