Brand Marketing, Senior Manager/Director

Category:  Commercial Marketing

Chiyoda, Tokyo, JP


Are you ready to make a difference in the healthcare industry? Do you have a passion for marketing and driving business success? We are looking for a Senior Manager/Director for Brand Marketing to join our Insulin Marketing Group at Novo Nordisk. If you are a strategic thinker with strong leadership skills, read on and apply today for a life-changing career!

About the department
Insulin Marketing Department is in charge for developing and executing marketing strategies for insulin products. This team consists of highly driven people who are passionate about changing diabetes and in close collaboration with other internal stakeholders. Provide input and get feedback from Diabetes BU sales to operate our strategy and tactics. Demonstrate sensitivity to the various priorities and strategic objectives of different stakeholders, showing flexibility to accommodate business requirements.
The position 
This Senior Manager/Director for Brand Marketing will create strong, impactful, measurable, and globally aligned marketing strategies and execution tactics to deliver the Insulin business and total Diabetes business, ensuring both short and long-term success in the market and aiming to become a leader in the industry. Additionally, you are to serve as a right-hand person for the Insulin Marketing Senior Director, aligning and negotiating with key stakeholders in Global/International Operations to understand Japan's needs and finalize the Marketing Strategy, including the new product launch strategy. You will collaborate with Global/International Operations on various committees representing the Japan Region and work with the Marketing Senior Director to develop and retain a team of high-performing marketers, ensuring Novo Nordisk Japan marketing excellence in the future. Other role expectations are as follows:

  • Working collaboratively with Marketing Management, develop short and long-term marketing strategies for not only the Insulin business but also the Diabetes Business Portfolio. Create strong, impactful, measurable, and globally aligned marketing strategies and execution tactics to ensure the success of both the Insulin business and the total Diabetes business in the market, aiming to become a leader in the industry.
  • Lead presentations of the product to enhance the brand and boost sales. Specifically, oversee the entire commercial planning process, including the delivery of launch action plans and the development of affiliate brand strategies. Take charge of managing overall commercial activities, brand cycles, and financial planning for brand management. Additionally, collaborate with external/internal and global/local stakeholders to ensure smooth commercial planning and execution.
  • Drive and maximize the execution of marketing strategies. Ensure flawless execution of the marketing strategy by providing excellent liaison and leadership to the salesforce. Lead the implementation and execution of marketing strategy and tactics.
  • Lead the development and tracking of the Marketing Strategy for the Diabetes Business. Collaborate with the DBU Management team, Marketing Team, Finance Team, and BICE Team to monitor the respective Marketing Strategy. Ensure the strategy progresses smoothly and revise it based on tracking results. Analyze marketing initiatives to identify those contributing to business success. Share updates of business tracking with key stakeholders, including the Sales Team.
  • When necessary, conduct market research to capture market trends and competitor activities, and incorporate the findings into the business strategy.



  • Minimum 10 years of marketing experience (exp.  brand managing, new product launching, brand planning) is required.
  • Experience in team/project management is required (people management is preferred).
  • Industry experience in pharmaceutical is preferred.
  • Fluency in both Japanese and English (speaking, reading, and writing) is mandatory.


Working at Novo Nordisk
At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing, and sales – we’re all working to move the needle on patient care.
Upload your CV to our online career page (click on Apply and follow the instructions).  


Until the completion of recruitment.
Applications will be screened on an ongoing basis, so you are encouraged to apply as soon as possible.


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.