Digital specialist

Digital Specialist

Cairo, Egypt

Shape the voice of obesity care by partnering with influential healthcare professionals to create authentic, engaging content that reaches millions. This is where relationship management meets digital innovation – and where your work helps change the conversation around weight management.

Your new role

As a Digital Specialist, you'll be at the intersection of medical expertise and digital influence, building and managing meaningful relationships with high-impact healthcare professionals who are shaping how Wegovy is understood and discussed online.

Your responsibilities will include:

• Managing a portfolio of Digital Opinion Leaders (DOLs) – developing individualized engagement plans tailored to each doctor's content style, audience, and preferred platforms.
• Co-creating impactful content – working alongside DOLs to develop content briefs and ideas aligned with Wegovy's communication strategy, from Instagram Reels to LinkedIn articles and YouTube videos.
• Conducting regular meetings (both face-to-face and virtual) with DOLs to maintain strong relationships, identify new content opportunities, and onboard new DOLs on Wegovy's value proposition and clinical data.
• Mapping and identifying new DOL talent – expanding beyond the existing database to find the next generation of influential voices in the obesity space.
• Ensuring compliance and quality – coordinating medical and regulatory reviews, maintaining proper documentation, and ensuring all content meets Novo Nordisk guidelines.
• Tracking performance and impact – monitoring content metrics (reach, impressions, engagement, share of voice), competitive DOL activity, and providing weekly/monthly performance dashboards.
• Collaborating cross-functionally – working closely with marketing teams, medical representatives, communications, and regulatory affairs to amplify DOL content and align with broader field force strategies.

Your new department

Within this area, you'll be part of the marketing team focused on Wegovy – one of our most innovative and rapidly growing therapy areas. Your work will directly influence how healthcare professionals and patients understand obesity treatment, helping to shift perceptions and increase access to life-changing care. This is a dynamic, fast-paced environment where digital innovation meets medical expertise.

Your skills & qualifications

We're looking for someone who thrives at the intersection of relationship management, digital content, and healthcare. You'll bring:

• Experience in digital engagement or influencer management – ideally within healthcare, pharmaceutical marketing, or medical communications.
• Strong relationship-building skills – the ability to develop authentic connections with healthcare professionals and maintain them over time.
• Digital content expertise – understanding of social media platforms (Instagram, LinkedIn, YouTube, TikTok), content formats, and what drives engagement.
• Strategic thinking – ability to develop individualized engagement plans, identify opportunities, and optimize based on performance data.
• Excellent communication and collaboration skills – to work effectively with DOLs, marketing teams, medical affairs, and regulatory stakeholders.
• Analytical mindset – comfortable tracking metrics, creating dashboards, and translating data into actionable insights.
• Understanding of compliance requirements – awareness of pharmaceutical regulations and the importance of content approval processes.

Working at Novo Nordisk 

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline: May 4, 2026

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.