Consumer Marketing Manager

Your impact begins here

As Consumer Marketing Manager, you will turn consumer insight into campaigns and activation programmes that reach people in Hungary where they search for information and seek care. You will own delivery and results across digital, social, influencer and partner channels, from the first brief to the lessons learned afterwards. Working with agencies, pharmacies and private healthcare partners, you will help more people find the information and support they need to take their next step.

What you’ll bring

You bring a practical, results-driven approach to consumer marketing, and you are comfortable turning a plan into delivery.

• A bachelor’s degree in marketing, Business, Communications or a related field.
• At least 4 years of relevant consumer marketing experience.
• Experience delivering integrated campaigns and digital marketing activity.
• Experience managing agencies and owning budgets.
• The ability to use consumer insights and campaign data to decide what to improve next.
• Strong coordination skills, with the confidence to align colleagues across functions and approval processes.

Useful, but not essential:

• Experience in healthcare or a regulated industry.

What you’ll do

You will own the delivery and results of your assigned consumer campaigns and activation programmes, working within the strategy approved by your manager.

• Plan and deliver assigned BTL, digital, social media and influencer campaigns, and own the integrated campaign calendar and briefs.
• Support major TV, radio and outdoor campaigns by coordinating consumer activations and keeping channels working together.
• Set audiences, messages, content priorities and intended consumer actions for consumer websites and digital platforms, and brief the Digital Marketing Specialist who handles publishing and technical delivery.
• Run pharmacy and private healthcare activation programmes, consumer events and HCP Locator activations, from objectives and implementation to evaluation, together with Sales and Medical.
• Define KPIs, assess campaign and programme performance, and turn insights into practical improvements within approved budgets.
• Manage day-to-day agency briefs, timelines, deliverables and budgets, and bring in Medical, Regulatory, Compliance and Procurement so materials are approved and delivered on time.

Who you’ll work with

You will join the Marketing team in Hungary, part of International Operations. You will report to your manager, who sets the strategic direction, media mix and measurement framework. You will own delivery within that direction, and you will escalate changes to strategic priorities, major media plans, influencer selection or total budget.

Day to day, you will partner with the Digital Marketing Specialist, the Business Analytics team, the Sales and Medical teams and the Content Hub. You will coordinate with Regulatory, Compliance, Procurement and the BA East and EUCAN teams. Externally, you will work with creative, media, digital and influencer agencies, event partners, pharmacies and private healthcare partners. Clear priorities and honest, timely conversations keep this work moving at pace.

This role is based in Budapest, Hungary and is office based, five days a week in the office.

What you can expect here

You will be trusted to own your programmes, make your voice heard and be recognised for the results you deliver. You will build new skills by working across agencies, partners and functions, and by testing new channels and approaches to improve how we engage consumers. Colleagues support each other to perform at their best, and growth comes through curiosity, new experiences and clear performance expectations.

What we offer

At Novo, you’ll join a global healthcare company with a unique culture and strong results. We offer continuous learning, career development, and benefits tailored to your life and career stage.

Salary:  For this role, the Annual Base Salary ranges from 16,174,040.00 to 25,878,470.00 HUF, corresponding to the level of the position.

The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Learn more about our Reward Philosophy here.

Start now

Your impact begins today. If you are ready to turn consumer understanding into measurable progress for people in Hungary, apply for the Consumer Marketing Manager role by November 17, 2026. Applications are reviewed on an ongoing basis, so we encourage you to apply as soon as possible.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.