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Digital Marketing Manager, Obesity

Category:  Marketing and Market Access
Location: 

Bratislava, Slovakia, SK

Digital Marketing Manager, Obesity

 

If your dream is to help close to 650 million people worldwide by taking part in driving our leading Obesity portfolio, join Novo Nordisk Slovakia as the Obesity Digital Marketing Manager and have the chance to change millions of lives!

 

Novo Nordisk is a global healthcare company with more than 95 years of innovation and leadership in diabetes care. This heritage has given us experience and capabilities that also enable us to help people defeat obesity, haemophilia, growth disorders and other serious chronic diseases. Headquartered in Denmark, Novo Nordisk employs over 43,000 people in 80 countries, and markets its products in more than 170 countries.

 

About the department

At Novo Nordisk, we focus on delivering better care for patients, shaping our healthcare environment, leading with a business mindset and excelling in our operations. We aim to strengthen leadership and treatment options by offering innovative medicines and driving patient outcomes. If you are passionate about sales, have a positive attitude, have a strong work ethic and a commitment to excellence, this is a great opportunity to advance your career with a global market leader

 

It is an exciting time to join Novo Nordisk to be part of continued success of our Obesity business and be part of the journey we are undergoing with an exciting expansion of the team. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future.

 

The position

As a Digital Marketing Manager, with your expertise in digital marketing tools and strategies, you will lead the integrated digital marketing campaigns from concept to execution. You will work closely with the Obesity Business Unit Manager, Obesity Medical Manager, supporting teams and vendors to launch campaigns on time and within budget.

 

Based on customer insights, you will develop and deploy new services that complement our products. The expectation from Digital Marketing Manager role is to develop and optimize usage of current channels and identify new channels to reach the business goals. As the custodian of our digital channels, we expect that the Digital Marketing Manager has a rich digital media knowledge, passion for marketing automation, analytics and personal drive to handle campaign operations.

 

This position is based in Bratislava, Slovakia; and directly reports to the Business Unit Director, Obesity.

 

  • Lead the digital marketing campaigns in Obesity and take overall responsibility for digital brand communication in close cooperation with respective stakeholders.
  • Based on competitor benchmarking, best practice review and analysis of our marketing performance data, identify powerful digital marketing initiatives for Novo Nordisk and its key brands.
  • Continuously evaluate all digital marketing activities to optimize effectiveness and efficiency.
  • Increase our share of voice in digital channels: Build and promote relevant online channels and communities, create and promote digital assets.
  • Build and maintain relations to global functions, actively collaborate with all global digital functions as well as peers in other clusters taking part in knowledge exchange meetings.
  • Implementation of global multichannel initiatives in the region.
  • Close cooperation with local commercial and medical managers.
  • Customer Experience Initiatives to systematically analyse key customer journeys and optimize internal processes across functions to improve customer experience.
  • Measure customer satisfaction, identify opportunities to improve, create and revise processes to become more customer-centric (online & offline).
  • Based on customer insights, identify and develop relevant external partnerships to create innovative health services for holistic disease treatment.
  • Lead the development of new tools for patients and health care professionals, including AI-powered digital services.
  • Continuously evaluate and evolve activities to further drive customer experience.
  • Seek new tools and programs emerging in the digital space, engage with industry leaders on best practices, determine relevancy for our company, and make recommendations to keep Novo Nordisk on the forefront of interactive trends.

 

Qualifications

 

  • Minimum Bachelor’s degree from an accredited university in marketing, IT or related fields.
  • Minimum 3 to 4 years of experience within digital marketing landscape with strong understanding of the possibilities in digital landscape.
  • Proven working experience in digital marketing, experience with a marketing automation tools.
  • Solid knowledge of ad serving tools and Google Analytics, Google Adwords, NetInsight, Omniture, Web Trends; working knowledge of HTML, CSS and JavaScript development and constraints.
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong communication and teamwork skills.
  • Out-of-the-box thinking, ability to solve complex problems and drive the change.
  • Fluent in both verbal and written Slovak and English

 

Working at Novo Nordisk

At Novo Nordisk we recognise that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in. 
 
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We are happy to discuss flexible working, depending on the role and subject to business needs.

 

Contact

To submit your application, please upload your CV and motivational letter online (click on Apply and follow the instructions).  

 

Deadline

15/07/2021

 

Millions rely on us 

At Novo Nordisk, we don’t wait for change. We drive change. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. Working at Novo Nordisk is working toward something bigger than ourselves, and it’s a collective effort. Novo Nordisk relies on the joint potential and collaboration of its more than 40,000 employees to change the lives for the better for millions of patients living with diabetes and other chronic diseases. Together, we go further. Together, we’re life changing.