Social Media Marketing Manager
Category:
Commercial Marketing
Location:
Beijing, Beijing, CN
Key responsibilities
本岗位负责患者教育与社交平台的整体运营与执行,通过高质量内容、社群运营与精准触达提升患者对疾病与健康管理的认知,驱动从认知到治疗行动的业务链闭环。
This role is responsible for overall operation and execution of patient education and social platform activities. Through high-quality content, community management, and precise outreach, it enhances patients’ understanding of their disease and health management and drives the full business chain from awareness to medical treatment action.
Qualifications
- 本科及以上学历,传播、公共卫生、药学、市场营销等相关专业优先;3-6年数字媒体/患者运营/医疗内容运营经验。
Bachelor’s degree or above, preferably in Communications, Public Health, Pharmacy, Marketing or a related field; 3–6 years of experience in digital media, patient engagement, or medical content operations. - 3 年以上社交平台(如抖音、微信生态等)运营管理经验,有医药行业相关经验者更佳。Over 3 years of experience in managing operations on social media platforms (such as TikTok, WeChat ecosystem, etc.), with experience in the pharmaceutical industry preferred.
- 具备成功的线上运营管理或患者增长项目经验。Experience in successfully managing online operations or patient growth projects.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.