Patient Engagement Manager

Category:  Commercial Marketing

Beijing, Beijing, CN


The position

  1. Develop PwO engagement strategy for related product 
  • Develop deep understanding of patient journey and intervention points
  • Generate patient insights for better decision-making on engagement activities

2)     Run PwO-related projects, activities and campaigns

-       Develop social media partnerships (with platforms/channels, digital KOLs, patient KOLs, etc.) and other partnerships (when required) for obesity awareness and education

-       Develop content and execute campaigns to educate PwO, engage PwO and activate them to seek medical treatment

-       Track metrics, adjust campaign parameters to drive greater impact

3)     Manage other initiatives to advance obesity awareness and education

-       E.g. business owner for digital education platform for PwO and patients

-       E.g. business anchor for future digital patient support platform

4)     Liaise and support other teams on projects, as needed

-       E.g. on events such as NN obesity forums or other projects

5)     Ad-hoc tasks and responsibilities, as assigned by manager


The Requirement

  • Relevant bachelor’s degree, e.g. Pharmacy, Science or Business Administration (Marketing, Digital, etc.)
  • 5-6 years of experience in healthcare environment / companies, including interaction with external stakeholders
  • Previous experience in conducting patient-focused project and knowledge in digital solution is an advantage.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.