Head of National Sales, Obesity/全国销售负责人，肥胖症

Main accountabilities

• Leads affiliate portfolio development and impact by building business strategy and ambition (including understanding of the market, anticipating future activities). Sets direction for:

• Strategic market planning including Multi-Channel Engagement (MCE) initiatives
• Market research programmes
• Field force activities
• Competitor sales activity analysis and the dissemination of the competitor intelligence (CI) to BU and local and regional management
• New product marketing plans for product launches in cooperation with all obesity related teams

• Ensures delivery of sales target by achieving volume sales goals according to AB and MTP (setting the right KPIs, resource allocation)

• Overall responsible for developing annual sales plan for the Obesity Business Unit
• Responsible for regular direct marketing, promotion and strategic review meetings
• Optimal utilization of internal systems
• Sets and monitors sales quotas and results
• Monitors sales coverage in related areas
• Capacity planning strategy both in field and back office, according to patient journey needs
• BU P&L control of the marketing (promotion) and sales budget
• Collecting, storing and reporting customer data, field activities including competitor activities

• Develops people, competencies and organisational effectiveness (organises and optimises BU effectiveness)

• Provides leadership to Obesity functional heads and ensures the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the business plan
• Identifies and implements the development needs of team members
• Leads, manages and develops direct reports through NNWay of Behaviours and Coaching
• Develops team ensuring high performance mind-set according to D&I and NN processes (talk2grow, IDP, Evolve)
• Leads competitive best practice through innovation and digital upskilling
• Implements behaviour and business change management initiatives in line with NNWay

• Orchestrates obesity BU and supporting functions (CMR, Comss and Public Affairs, Social Media, Market Access, L&C, P&O, Supply Chain, Finance and others)

• Drives optimal supply chain best practice by submission of the Sales Forecast to ensure consistent distribution of products through wholesalers and pharmacies in collaboration with Supply Chain team
• Leads and motivates the team to ensure the correct strategic direction and tactical implementation of local policies in line with corporate requirements and guidelines, even in periods of uncertainty and ambigiouty
• Ensures effective opinion leader and key stakeholder management and development in collaboration with Medical and other cross-functional colleagues
• Manages cross-functional launch team, develop & realise implementation of pre-launch & launch plans, including issue management plan, monitor pre-and post-launch performance

• Communicates brand strategy, positioning and key messages and their rationale to the organisation

• Drives positive brand image to ensure engaging internal and external communications (media & PR plans) and professional management of issues
• Collaborates with MAPA on market access evaluation and planning
• Define Field Force KPI’s to focus team on core Business Processes
• Develops national business plan to identify and leverage relationships with KOLs 
• Develops networks and healthcare partnerships with key influencers and customers
• Evaluate appropriate use and allocation of resources to ensure attainment of unit, department and company profitability goals
• Accountable for the ongoing management and oversight of portfolio budget to target levels
• Works according to Business Ethic procedures, local law, NNWay and NN policies and guidelines 

•     Implements behaviour and business change management initiatives in line with NNWay

Qualifications:

• Graduate in Business Administration, Marketing, Science, Medicine, healthcare economy or other relevant field
• Master degree in Business preferred with training in different disciplines related to sales & marketing
• A minimum of 7 years of commercial leadership experience and background within marketing and sales (Knowledge about local healthcare system is a plus) with solid people leadership experience
• Experience within pharma, retail, private market, pharmacies or FMCG
• Experience within alliance management/working with external commercial partnerships

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.