Assoc. Digital Marketing Operations Mgr.

Key responsibilities

1. 设计并维护活动立项到复盘的全生命周期SOP，包括立项模板、时间线、审批节点、角色责任（RACI）与交付物清单。

Design and maintain campaign lifecycle SOPs from initiation to post‑mortem, including brief templates, timelines, approval gates, RACI and deliverables checklist.

2. 组织并主持每周/每次活动立项会与进度跟踪会，分配任务、识别风险并推动按计划落地。

Run weekly/initiative kickoff and progress review meetings to assign tasks, surface risks and drive on‑time delivery. 20%

合规流转与审批治理（Compliance Workflow & Governance）

3. 建立标准化合规提交流程（含医学/合规/法务/品牌审批），明确各环节提交材料格式与时限，配置合规审批服务水平协议。

Implement standardized compliance submission workflows (Medical/Compliance/Legal/Brand), define required materials and SLA timelines.

4. 在活动管理工具中嵌入合规检查点，发生合规延误时触发自动提醒与升级流程。

Integrate compliance checkpoints in campaign management tools and automate escalation for delays 20%

供应商与外包管理（Vendor & Agency Management）

5. 负责外部代理、创意制作方与技术供应商的合同执行与绩效管理，建立供应商SLA与评分体系（质量、交付、成本）。

Manage external agencies, creative vendors and tech suppliers; establish SLAs and vendor scorecards (quality, delivery, cost).

6. 定期开展供应商绩效评估并推动改进或替换，管理重要合同续签与预算分配流程。

Conduct periodic vendor performance reviews and manage renewals, replacements and budget allocations. 20%

预算与资源协调（Budget & Resource Coordination）

7. 协助管理活动预算流转流程（包含预算申请、审批、分配与报销），监控预算执行并在出现偏差时提出调整建议。

Support on campaign budget workflow (request → approval → allocation → reconciliation); monitor spends and recommend adjustments for variance.

8. 优化资源分配（内部人力与外部预算）， 协助制定预算权限矩阵并推动透明化支出管理。

Optimize resource allocation across internal FTE and external spend; Supports on define budget approval matrix and enforce spend transparency. 20%

监控、复盘与持续改进（Monitoring, Post‑mortem & Continuous Improvement）

9. 制定统一的活动监测与复盘模板，负责汇总复盘结论并推动改进行动落地。

Standardize monitoring and post‑mortem templates, consolidate findings and ensure action items are implemented.

10. 维护知识库与最佳实践文档（案例库、工具使用手册、合规样板），并周期性组织内训分享。

Maintain a knowledge base of playbooks and run periodic internal trainings and knowledge‑sharing sessions. 10%

风险管理与应急响应（Risk Management & Incident Response）

11. 建立舆情与运营风险预警机制（如异常流量、投诉、平台处罚），制定响应SLA与升级路径，并定期演练。

Implement incident alerts for reputation and operational risks (abnormal traffic, complaints, platform penalties), define SLA and escalation, and run drills.

12. 在突发事件中担任项目协调人，快速召集跨部门资源并确保外部沟通口径一致。

Act as incident coordinator during crises, mobilize cross‑functional resources and ensure consistent external messaging. 10%

Qualifications

本科及以上学历，市场营销、项目管理、信息管理、数据分析、工商管理或相关专业优先。
Bachelor’s degree or above in Marketing, Project Management, Information Systems, Data Analytics, Business Administration or related fields preferred.

- 3年及以上数字营销/市场运营/项目管理相关经验，或有MarTech/数据项目实施经验者优先。

3+ years’ experience in digital marketing, marketing operations, or project management; MarTech or data implementation experience preferred.

- 有制药/医疗健康行业经验或在高度合规环境中工作的经验优先。

Pharma/healthcare or other highly regulated industry experience is a plus.

- 有跨部门推动大型活动/工具上线、供应商管理以及SOP建立的成功案例。

Proven track record driving cross‑functional campaigns/tool rollouts, vendor management and SOP establishment.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.