Assoc Director, Obesity Patient Engagement

About the position

• Formulate PwO engagement strategy for obesity strategy across omini-channel as well as overall patient communication eco-system including awareness, engagement and patient care, etc.
• Initiates and leads yearly patient awareness and activation through innovative approaches in private, public sector and consumer market in collaboration with other functions (Comms, public affairs, medical, etc.)
• Orchestrates omnichannel media engagement
• Optimises investments to reduce the cost of patient acquisition via accurate patient segmentation and channel selection
• Drives awareness of Novo Nordisk in and amongst the obesity market and build relationships with key external stakeholders, KOLs, associations and external partners in collaboration with other functions
• Optimises investments to reduce the cost of patient acquisition via accurate patient segmentation and channel selection for each campaign
• Ad-hoc tasks and responsibilities, as assigned by manager

The requirements

•    A minimum of 7 years’ commercial experience from FMCG/OTC/Nutrition and life sciences/RX or other highly regulated industries from in-house, or experience from communication agency/media agency

•    Proven successful experience of patient/consumer awareness & campaign 

•    Solid experience and know how with local media and influencers

•    Previous experience in conducting patient-focused project and knowledge in digital solution is an advantage.

•    Takes high degree of ownership/accountability in work, driving outcomes

•    Strong empathy to understand the patient and stakeholder needs

•    Demonstrates creativity and innovation in developing solutions

•    Able to manage multiple internal and external stakeholders

•    Strong communication skills, written and verbal, in English and Chinese

•    Able to overcomes challenges with persistence, logical problem-solver

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.