Assoc Director, Digital Marketing

About the position

• Develop and drive digital marketing strategy (including e-commerce), online search optimization, channel mix strategy, annual/quarterly OKRs, KPIs and budget allocation.
• Balance short-term ROI with long-term capability building (MarTech, data platforms, content ecosystem), and set priorities and roadmap.
• Build and lead a high-performing digital team; define roles, objectives and career paths; implement training and knowledge-sharing programs.
• Establish cross-functional collaboration mechanisms and align priorities with Medical Affairs, Compliance, Market Access and Sales.
• Establish and enforce activity lifecycle SOPs (initiation, compliance, execution, monitoring, review) to ensure repeatability and auditability.
• Lead MarTech tool/vendor selection and implementation; build unified data and attribution framework; lead dashboarding and A/B testing strategy.
• Embed compliance and medical review checkpoints into operations to ensure content and data processing adhere to regulations and internal policies.
• Implement crisis and reputation management protocols and act as escalation point for major issues.
• Own digital marketing budget planning, allocation and performance; manage external agencies/vendors and approve major contracts.
• Accountable for digital channel business contribution, ROI/ROAS and key operational KPIs; report regularly to senior management.

The Requirement

• Bachelor’s degree or above in Marketing, E‑commerce, Business Administration, Data Science, Computer Science or a related field; MBA or equivalent advanced management training preferred.
• At least 8 - 10 years of experience in digital marketing/marketing, with a minimum of 3–5 years in people management; experience in pharmaceuticals, healthcare, or other highly regulated industries is a plus.
• Hands‑on experience with social media and e‑commerce campaigns, CRM, paid media, MarTech implementation, and data attribution/analytics; proven experience in budget management and external/vendor management.
• Experience working in multinational companies or cross‑regional collaboration is preferred.
• MarTech & data proficiency: Familiar with CDP/CRM, marketing automation, analytics/attribution tools and AdTech (e.g., DSP); able to drive tech adoption to support personalization and attribution.
• Digital marketing & platform expertise: Strong knowledge of social media, content strategy, paid media, SEM/SEO, e‑commerce operations and CRM strategies; experienced with major social platforms (e.g., WeChat, Weibo, Douyin/TikTok, Xiaohongshu, Zhihu) and effective content planning, production and publishing to reach patients/users.
• Data analysis & insights: Solid analytical skills with the ability to use analytics tools to interpret engagement, reach and content performance metrics, and translate findings into actionable optimization recommendations.
• Cross‑functional & project leadership: Excellent stakeholder management, project management, team building and vendor management skills; persuasive and results‑oriented.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.