产品经理，肥胖症（Product Manager, Obesity）

What You’ll Do

• Develop and execute brand strategies and annual marketing plans for obesity products;
• Generate deep insights into the market, patients and HCP needs, and translate those insights into effective brand strategies and marketing initiatives;
• Drive HCP Engagement through impactful initiatives targeting healthcare professionals, KOLs and the broader medical community;
• Explore innovative approaches to Consumer Engagement and Patient Education, enhancing disease awareness and the overall patient journey;
• Develop and execute Omnichannel Marketing strategies across hospitals, retail, e-commerce and digital channels, creating stronger integration between in-hospital and out-of-hospital engagement;
• Support new product and/or new indication launches, including launch readiness and commercialization;
• Continuously monitor the competitive landscape, customer insights and market dynamics, and proactively optimize brand and marketing strategies;
• Collaborate closely with cross-functional teams including Medical, Sales, Market Access and Commercial Excellence to drive successful execution of key initiatives.

What We’re Looking For

• Solid experience in Product Management / Marketing within the pharmaceutical industry;
• Strong capabilities in brand strategy development, market insights and execution;
• Proven experience in HCP Engagement and Stakeholder Management;
• Experience in Omnichannel Marketing is highly preferred, including but not limited to retail, O2O, e-commerce, digital marketing, social media and Consumer Engagement;
• Experience in new product launches or innovative commercialization models is a strong plus;
• Excellent cross-functional collaboration, project management and influencing skills;
• Excellent verbal and written communication skills in both English and Chinese;
• Experience in obesity, diabetes, cardiovascular disease or other chronic disease areas is preferred;
• We also welcome strong marketers from other therapeutic areas who demonstrate learning agility, innovative thinking and the ability to transfer their experience to new therapeutic areas.