Digital Engagement Lead

Digital Engagement Lead
Cardiometabolic Marketing, Digital, and Patient Engagement
Bangkok, Thailand

Are you passionate about digital innovation and customer engagement? Do you have the skills to lead impactful digital campaigns and build meaningful relationships with healthcare professionals? If so, we have the perfect opportunity for you! Join our team as a Digital Engagement Lead and help us shape the future of digital healthcare. 

Your new role 
As a Digital Engagement Lead, you will be responsible to empower, implement, and optimize digital engagement strategies, platforms, and products for healthcare professionals, ensuring alignment with organizational objectives and brand vision. The other responsibilities are but not limited:

• Develop and execute a digital product strategy for Healthcare Professionals (HCPs), identifying and activating new platforms to grow brand visibility and ensure consistent, on-brand messaging across all digital channels.
• Design and lead innovative digital campaigns and educational content tailored to healthcare professionals, from concept through delivery, to maximize engagement and clinical impact.
• Build and maintain strategic relationships with key digital partners and HCP audiences, leveraging partnerships to expand reach and credibility.
• Use analytics, segmentation and performance metrics to personalize engagement strategies, optimize campaign effectiveness and drive measurable outcomes.
• Monitor digital trends and conduct market analysis of the digital media landscape to identify opportunities for new modalities, formats and technologies.
• Recommend and implement forward-looking digital approaches that enhance brand positioning, foster continuous innovation and respond to evolving HCP needs.
• Collaborate cross-functionally with marketing, medical affairs, sales and compliance; lead project teams to ensure integrated, compliant and timely execution of digital initiatives. 
   

Your new department
This role reports directly to the Digital and Patient Engagement Manager and you will be part of the Cardiometabolic Marketing, Digital and Patient Engagement team which based in Thailand. Our department is dedicated to driving digital innovation and enhancing patient engagement. The team operates in a fast-paced and collaborative environment, working closely with cross-functional teams to deliver impactful digital solutions. With a strong focus on creativity and continuous improvement, we strive to make a meaningful difference in the lives of healthcare professionals and patients.

Your skills & qualifications
We’re looking for a Digital Engagement Lead who will appreciate working in a high-paced, dynamic environment. You’ll bring with you:

• Bachelor’s degree in Pharmacy, Marketing, Business Administration, Digital Health, or a related field; strong written and spoken English proficiency.
• Minimum 3 years of experience in product management, marketing, or related commercial roles within healthcare or life sciences.
• Demonstrated expertise in digital marketing, including hands-on experience with emerging digital channels, digital campaign execution, and development of promotional or educational content for professional audiences.
• Strong analytical capabilities with familiarity in ROI analysis and P&L management is highly desirable.
• Excellent stakeholder management and communication skills. Thai native speaking is required with good English communication.
   

Working at Novo Nordisk 
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.
 
Deadline
Until the completion of recruitment process, applications are reviewed on an ongoing basis.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.

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