Sr Specialist - Digital Media

Sr Specialist - Digital Media
Department - Operation GBS
Company : Novo Nordisk Global Business Services (GBS) 

Shape how millions discover life-changing treatments. Lead search and AI-driven visibility strategies that connect patients to the care they need.

Your new role

As a Specialist - Digital Media, you'll be at the forefront of search innovation, leading organic search, paid search, YouTube, and Generative Engine Optimization (GEO) strategies that maximize Novo Nordisk's visibility across traditional search engines and emerging AI-driven discovery platforms. You'll bridge the gap between cutting-edge technology and patient needs, ensuring our treatments reach those who need them most.

Your key responsibilities will include:

• Planning, developing, and implementing SEM, YouTube, and GEO strategies aligned with business priorities across COE, IO Fast, and Affiliate teams globally
• Executing end-to-end search and YouTube campaigns, ensuring alignment with both global frameworks and local market needs across multiple regions
• Designing and running structured experiments, analyzing data to identify optimization opportunities across paid, organic, and generative search ecosystems
• Tracking and reporting on website performance, building actionable dashboards that deliver insights to stakeholders across the organization
• Acting as subject matter expert in SEM, SEO, and GEO, leveraging tools such as SEMrush and Screaming Frog to drive technical audits and performance improvements
• Conducting ongoing keyword, entity, and search intent research aligned to therapeutic areas, user journeys, and business goals
• Collaborating with web, analytics, and marketing teams to embed SEO and GEO best practices into platform development and content delivery
• Staying ahead of evolving search and AI-driven discovery trends, advising stakeholders on emerging opportunities

Your new department

In Product & Portfolio Strategy we drive commercial strategy, medical affairs and business development across all therapy areas. We act as a connector and compass, guiding the new Novo Nordisk portfolio for sustained competitiveness upstream, and maximising portfolio potential through successful commercial strategies and competitive launches downstream.

Within this area sits the Digital Media Hub, where we drive digital excellence across search, social, and emerging AI platforms. Our team of specialists ensures Novo Nordisk maintains strong visibility in the digital spaces where patients and healthcare professionals seek information. You'll work in a fast-paced, collaborative environment where your expertise directly influences how we reach and engage with millions of people worldwide.

Your skills & qualifications

We're looking for a digital media specialist who thrives at the intersection of technology, data, and patient impact. You'll bring with you:

• 7+ years of hands-on experience in search marketing with proven expertise across SEM, SEO, YouTube, and Generative Engine Optimization (GEO)
• Advanced proficiency in Google Ads and expert-level experience with SEMrush, Screaming Frog, or equivalent website and technical audit tools
• Strong analytical mindset with high data literacy and the ability to transform complex data into clear, evidence-based recommendations
• Working knowledge of HTML, CSS, and JavaScript and their impact on search performance
• Excellent stakeholder management skills with demonstrated ability to work effectively across global, cross-functional teams
• Strong critical thinking, problem-solving capabilities, and effective time-management skills
• Bachelor's degree or above in a relevant area
• Fluency in written and spoken English

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. In digital media, you'll be part of our transformation into a highly-respected global healthcare leader, where innovation meets purpose. Your work will help millions of patients discover the treatments that can change their lives. When you join us, you're not just optimizing campaigns – you're becoming part of a story that spans generations.

Contact

To submit your application, please upload your CV online (click on Apply and follow the instructions).

Apply Now!

Deadline

2 June 2026

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.