Project Manager - Congress Analyst

Category:  Commercial Marketing
Location: 

Bangalore, Karnataka, IN

   

Department – Commercial, GBS

 

Are you passionate about generating actionable insights and delivering impactful digital campaigns? Do you have experience in data analytics and reporting? We are looking for an Analyst to join our Commercial, GBS at Novo Nordisk. If you are ready for a new challenge and want to make a difference in the healthcare industry, read on and apply today for a life-changing career.

 

About the department

The Commercial, GBS unit is responsible for creating insights to launch a product, Market intel, Forecasting, Multichannel customer engagement planning, Global Brand Strategy & Tactics. Comprising of Project Management, Brand Management, Brand Communications, Life cycle Management of a product.

 

The position

As a Congress Analyst,  you will have the following responsibilities:

  • Generate actionable insights and solid reporting for the global digital Congress experience, Congress Hub, using Adobe Analytics and Identify opportunities for commercial stakeholders to improve digital customer engagement and deliver more impactful digital campaigns and customer experiences.
  • Clearly communicate results and key learnings to various stakeholders, ensuring Novo Nordisk gets value from analytics investments and demonstrates the importance of a data-driven mindset in marketing.
  • Analyse journeys from Congress Hub to local HCP Portals and report on defined KPIs and Contribute to standardized reports after a Congress has ended to evaluate performance and enable insights.
  • Collaborate with key colleagues in the Customer Engagement & Content Excellence teams to analyze website performance, optimize metrics, and generate reports and insights.
  • Help establish future ways of reporting on performance and present performance to stakeholders in an engaging way and Familiarize with the channel agnostic KPI framework to measure the impact of HCP engagement with congress material and campaigns.

 

Qualifications

  • Master’s degree or above in relevant area.
  • Has +5 years of relevant international work experience.
  • Strong web management skills and experience.
  • Strong knowledge of Adobe Experience Manager and Adobe Analytics.
  • Basic understanding of back-end and front-end website development.
  • Web User Experience.
  • Medium Paid media and web traffic drivers understanding.
  • Strong data understanding and interest.
  • Strong stakeholder management skills.

 

Working at Novo Nordisk

Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. 

 

Contact

To submit your application, please upload your CV online (click on Apply and follow the instructions).

Apply Now!

 

Deadline

30th April 2024

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.