Project Manager - Brand Engagement Analyst

Category:  Commercial Marketing
Location: 

Bangalore, Karnataka, IN

   

Department – Commercial, GBS

 

Are you passionate about optimizing customer engagement and driving impactful customer experiences? Do you have expertise in data analysis and insights generation? If so, we have an exciting opportunity for you to join our team as an Engagement Optimization Specialist. Read on to learn more and apply today for a life-changing career.

 

About the department

The Commercial & Corporate affairs department is responsible for creating insights to launch a product, Market intel, Forecasting, Multichannel customer engagement planning, Global Brand Strategy & Tactics. Comprising of Project Management, Brand Management, Brand Communications, Life cycle Management of a product.

 

The position

As an Engagement Optimization Specialist at Novo Nordisk, you will:

  • Accelerate the level of HCP engagement with our Global Brands’ communication by using data analysis, presenting for global stakeholders, and giving proactive advisory to boost reach and impact.
  • Use various insights tools and capabilities to identify opportunities and drive change in how global and local teams work with content production and omnichannel marketing to deliver increasingly impactful customer experiences.
  • Analyse content usage across digital channels by interpreting data, reporting important KPIsto the business, and assessing content performance for global and local teams.
  • Collaborate closely with a wide variety of stakeholders to pursue testing and potential implementation of recommended opportunities based on test outcomes.
  • Act as an engagement optimization specialist with an eye for customer engagement, user experience, and best practice content standards and Proactively identify pain points that will lead to optimization efforts such as A/B testing.

 

Qualifications

  • Masters degree or above in relevant area.
  • Has +5 years of relevant international work experience.
  • Candidate must be an expert within their field in order in particular within Optimization, data and analytics
  • Experience and interest working with website optimization & personalization in a global organization.
  • Hands on experience with Adobe Target.
  • Basic understanding of relevant statistical principles.
  • Hands on experience with Adobe Analytics dashboards.
  • Strong data understanding, KPI and performance driven.
  • Strong stakeholder management skills.
  • Knowledge of HTML, CSS, JavaScript & W3 standards.
  • Ability to analyse data and provide evidence-based recommendations.
  • Strong presentation skills for an international audience.
  • UX & Customer journey awareness.
  • Proactive and solution-oriented.
  • Good time-management skills.
  • Great interpersonal and communication skills.

 

 

Working at Novo Nordisk

Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. 

 

Contact

To submit your application, please upload your CV online (click on Apply and follow the instructions).

Apply Now!

 

Deadline

19th April 2024

 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.