Marketing Automation Manager - Salesforce

Category:  Marketing and Market Access

Bangalore, Karnataka, IN


Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can-do attitude with continuous improvement as one of your career objectives? Then we might have the right position for you. Apply now and join a growing team, working in an international environment.


About the Department

The Commercial & Corporate affairs department is responsible for creating insights to launch a product, Market intel, Forecasting, Multichannel customer engagement planning, Global Brand Strategy & Tactics. Comprising of Project Management, Brand Management, Brand Communications, Life cycle Management of a product.


The Position

As a Marketing Automation Manager, the key responsibilities include, building & executing multichannel/digital campaigns based on OCE-Marketing and SFMC suite of features and functionalities. Collect relevant data for campaign analysis and reporting to markets.


Stakeholder management close collaboration with relevant stakeholders to ensure efficient set-up and execution of multichannel campaigns, according to the agreed campaign touchpoint, content and timeline. Master local data model: build data extensions and create relevant segments, perform routine database tests to manage the health of the database.


  • Building & executing timely multichannel campaigns in OCE-Marketing/SFMC; o Translate sales/marketing requirements to functional marketing automation campaigns.
  • Driving execution excellence and Proficient in leveraging various studios & builders in SFMC platform for running marketing campaigns. Studios - Email, Web, Mobile etc. Builders – Journey, Contact, Audience, Content, etc.
  • Subject matter expert on Sales force marketing cloud suite and experience working with broader marketing cloud ecosystem such as Interaction Studio, CDP and Datorama would be an added advantage.
  • Deep hands-on understanding of SFMC’s data extension architecture, integration capabilities & automation capabilities.
  • Working understanding of JavaScript/jQuery, HTML5/CSS3(Complex Email/Landing Pages Responsive Development).



  • Master degree or above in relevant area.
  • 7+ years of proven track record as a Marketing Automation specialist in a similar sized company. Experience working with Pharma would be highly preferred. Salesforce and/or OCE-Marketing certification is a plus but not a requirement.
  • Potential experience with other campaign management and automation tools such as Adobe Campaign Manager, Mail Chimp, Eloqua, Hub Spot etc is an added advantage.
  • Strong communication and collaboration skills (written/verbal) – should be able to translate marketing requirements into functional campaigns.
  • Experience as Business Analyst is a plus.
  • Data management; building data extension/segments, experience preparing data for importing/uploading and familiarity with data import tools.
  • Experience with AMP script and HTML and good knowledge of SQL, SSJS & Amp scripting.
  • Self-motivated, strong attention to detail, and focused on delivering the best possible experience for our customers (Healthcare Professions).
  • Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations.
  • Proven analytical and problem-solving skills and Fluent in spoken and written English.


Working at Novo Nordisk

We are a proud life-science company, and life is our reason to exist. We’re inspired by life in all its forms and shapes, ups and downs, opportunities, and challenges. For employees at Novo Nordisk, life means many things – from the building blocks of life that form the basis of ground-breaking scientific research, to our rich personal lives that motivate and energise us to perform our best at work. Ultimately, life is why we’re all here - to ensure that people can lead a life independent of chronic disease.



To submit your application, please upload your CV online (click on Apply and follow the instructions).

Apply Now!



20th March 2023.


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.