MCE Content Innovation Lead

Category:  Marketing and Market Access

Bangalore, Karnataka, IN


Business Unit: Customer Engagement

Do you want to be a part of a high performing team in Novo Nordisk that plays a critical role in driving the success of the business? Do you have what it takes: the right drive, a sharp mind, customer orientation, openness and focus on what matters and a genuine interest in working with people?  
If you find challenges inspiring and want to drive innovation within a multifaceted and inspiring working environment, apply now to be our new Content Innovation Lead for the Customer Engagement Business Unit based at Bangalore.


The Position

The Multichannel Content Innovation Lead is responsible for the management of the product/ process and strategic integration of digital content/ assets/ messages across platforms, channels, and their appropriate Customer segment audiences. Acting upon a deep understanding of Customer needs and engagement preferences, the incumbent shall contribute significantly to Novo Nordisk MCE (Multi-channel engagement) priorities to attain a superior level of Customer engagement. You shall work within the Novo Nordisk Medico-Marketing team to oversee the strategy, process, and creation of content for all digital channels including, but not limited to CLM (Closed loop marketing), Email, Web, Online Education, Videos, and Webinars.  As such, the role requires leadership and strategic capability to work with Marketing/Medical/Sales/Commercial Operations/Sourcing/3rd parties across all therapeutic areas. You will be responsible for:

  • Governing and supporting the processes surrounding planning, development, and management of digital Content / messages to be implemented across the multi-channel Customer planning & communication platforms with Medico-Marketing Teams as well as relevant third parties and agencies.
  • Working with Customer Insights team to gain understanding of priority Customer groups and segments for current promoted brands and future portfolio in terms of Customer needs, gaps, Content, and channel preferences.
  • Leading and supporting the process for development of channel and Content/ messaging strategy for various target audiences based on their customer journey and touch points according to their position on the brand adoption ladder. 
  • Developing creative ideas on how to engage the audience online and produce engaging content types.
  • Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed through periodic content audits.




  • 5-7 years of relevant experience in Digital content creation (across earned, owned, paid, and shared spaces), concept, tagging & asset management.
  • Master’s degree in marketing or related fields.
  • Deep understanding & Hands-on experience on Advance (AI enabled) Content development tools.
  • Pharmaceutical Industry experience is a plus, yet candidates from other industries welcome.
  • Prior experience in digital / multimedia agency for content creation in highly regulated markets such as pharma is an advantage.
  • Experience creating relevant and impactful digital Content.


About the department

Novo Nordisk India affiliate office is in Bangalore & has more than 1,400 people working across the country in various functions. Customer Engagement team works closely with all the business units to develop a Data Driven Mindset, drive Customer Intimacy and Multichannel Engagement.
MCE Content Innovation Lead position is based in Bengaluru and reports to the MCE Manager.


Working at Novo Nordisk

Working at Novo Nordisk is never just a job. It’s the opportunity for a life-changing career. For over 100 years, Novo Nordisk has pioneered many therapeutic breakthroughs in Diabetes, Obesity, Haemophilia and Growth Hormone Disorders. As an employee at Novo Nordisk, you have the potential to make a difference to both people and society. By improving treatment, we will not only keep people healthy and productive, but also help their families and their communities.

To submit your application, please upload your CV and motivational letter online (click on Apply and follow the instructions). Internal candidates must inform their respective reporting Managers before applying for the role.



15th April 2023.


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.