Marketing Manager, Obesity

Are you ready for an exciting marketing role to change the lives of people with obesity? Are you a high performing executive demonstrating strong leadership with a winning mindset? Do you enjoy building collaborative relationships with cross-functional team members to move forward towards common goals? If so, then you are the Marketing Manager we are looking for! Join Novo Nordisk Türkiye and be part of a world-renowned pharmaceutical company whose aim is to change patients’ lives and the obesity team of strong professionals with solid experience and expertise in obesity and pharmaceutical industry.

In this role, you will directly report to Senior Director, Obesity and Business Development Business Unit. Apply today and get life-changing career!

The Position
As marketing manager, you will play a key role in setting the commercial strategic direction of the affiliate within the obesity therapy area. You will be leading the cross-functional brand team to shape and execute the obesity marketing strategy in order to achieve short- and long-term business objectives and maximize the potential of our obesity brand/portfolio. This position is a people manager role with 2 direct reports.

Your other responsibilities will be to:

• Implement data-driven marketing strategies to personalize customer engagement, develop and implement strategic and tactical plans of the obesity brand/portfolio, translate strategy into successful execution by setting specific and measurable objectives.
• Communicate marketing strategy, brand positioning and key messages to the internal stakeholders to ensure organizational alignment, ensure successful execution of marketing plans by co-working with cross-functional brand team and field team on challenges, risks, objectives and outcomes.
• Assess market dynamics and trends, evaluate product performance and the effectiveness of marketing campaigns, adapt strategy and plans to achieve targets and to guide future oriented strategies. 
• Evaluate consumer behavior and leverage customer insights from healthcare professionals to make informed decisions and adapt marketing strategies, utilize advanced analytics to identify emerging market trends and identify opportunities for growth, adopt fast moving approach and apply agile learnings.
• Manage and allocate the marketing budget to maximize impact and ensure a high return on investment, prepare marketing forecasting and budgeting by using analytics and data sources, track sales volume, revenue and cost against forecasts.
• Develop, coach and empower team members and create a high performing team as well as healthy and engaged environment.

Qualifications
You should hold bachelor’s degree, preferably in Marketing, Pharmacy, Science or a Business Management related discipline with minimum 5 years of marketing experience in the pharmaceutical industry (Consumer health and/or FMCG experience is a plus) with proven track record in brand management, product launches, marketing strategy development and execution. You’ re fluent in written and spoken English and Turkish with excellent verbal, written and interpersonal communication skills with tailoring content to specific audiences. Further sought-after skills are:

• Leader with proven accountability, strong cross-functional collaboration and effective communication with internal and external stakeholders
• Strategic thinking and analytical skills with result-oriented and forward-looking focus
• Strong collaboration within business unit and across various functions 
• People management experience would be an asset but not mandatory

As a person, you have an ability to naturally assume ownership of initiatives to consistently deliver outstanding results. You should thrive in a changing environment with a positive attitude even with pressure, pace and ambiguity. You should have entrepreneurial mindset. 

About the department
Novo Nordisk is a global healthcare company with more than 100 years of innovation and leadership in diabetes care. This heritage has given us experience and capabilities that also enable us to help people living with obesity, diabetes, haemophilia, growth disorders, and other serious chronic diseases.

Obesity and Business Development Business Unit is accountable for marketing and sales of products in Obesity portfolio and business development strategy in line with Novo Nordisk vision and mission to ensure achievement of company goals.

Working at Novo Nordisk
Novo Nordisk is its people. We know that life is anything but linear and balancing what is important at different stages of our career is never easy. That’s why we make room for diverse life situations, always putting people first.

We value our employees for the unique skills they bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk is working toward something bigger than ourselves, and it’s a collective effort. Together, we go further. Together, we’re driving change.

Contact
To submit your application, please upload your CV and motivational letter online (click on Apply and follow the instructions).

Deadline 
29 November 2024

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.