Consumer Engagement Vice President

Do you want to build bridges between data, insights, strategy, digital marketing and creative media to deliver exceptional consumer engagement? Are you passionate about empowering teams to drive and achieve measurable results for Novo Nordisk in the world of digital media? Then you might be just the one we are looking for to strengthen our Novo Nordisk International Operations Field Activation Support Team (IO FAST) as our new Consumer Engagement Vice President based in Ørestad, Copenhagen. Read more and apply today!

The position

As Consumer Engagement Vice President, you will:

Develop and implement consumer engagement strategies aligned with Novo Nordisk’s objectives: Craft and execute integrated multi-channel consumer engagement strategies encompassing Media, A&I, Content, and Lifecycle Marketing. Aligning these strategies with portfolio and brand objectives, anchored in targeted KPIs.

Spearhead data-driven decision-making flow: Translate consumer data and insights into actionable hypotheses for the consumer strategy. Define audience segments, prioritise targets, design impactful activities, and identify key consumer touchpoints and channels to maximise therapy area and brand growth.

Frame digital media strategy development in collaboration with the IO FAST Content team: Define and champion media strategies tailored to specific consumer/patient segments and categories, as well as broader consumer audiences.

Drive consumer technology channel and platform launches, consumer segmentation analytics, and targeting to deliver measurable business outcomes.

Oversee and lead multiple commercial sub-functions, including consumer engagement strategy & insights, channels and platforms, and digital health partnerships.

Drive performance across sub-functions to achieve strategic goals and operational excellence in collaboration with International Operations HQ, regions and affiliates.

Implement performance measures aimed at improving patient lifetime value and utilise data-driven insights to optimise consumer engagement strategies and outcomes.

Build and maintain strategic B2B, B2C and B2B2C partnerships to enhance consumer engagement strategy and execution across IO.

Foster innovation and continuous improvement within consumer engagement initiatives.

Qualifications

To be successful in this role, you should have:

Minimum 10+ years of experience in commercial leadership roles, including oversight of multiple sub-functions such as sales, marketing, and operations, preferably from FMCG and Consumer Technology or Consumer Health industries.

Media Multi-Channel Expertise: 5+ years of experience in developing and implementing integrated marketing campaigns across a variety of channels, including digital, social media, influencer marketing, content marketing, and experiential marketing.

Experience in launching digital platforms reaching and engaging millions of end-users, preferably from the pharmaceutical and FMCG industries.

Proven track record in setting strategic direction and delivering results in a complex, matrixed environment.

Experience in building and leading high-performing teams and managing senior-level stakeholders.

An MBA, MSc, or equivalent, in Business, Marketing, or a related field.

About the department

You will join the IO FAST team, based in Ørestad, Copenhagen. The team is responsible for consumer engagement from strategy to content deployment and insights. We develop and activate branded and unbranded content for both Health Care Practitioners and Consumers. Our focus areas include consumer engagement and direct-to-customer channels/platforms, a central content engine, campaign engagement analytics, and digital non-selling consumer partnerships above region.

As a member of the IO FAST leadership team, you will lead a dynamic and innovative team of 16 people. The atmosphere in Ørestad is fast-paced and collaborative, with a shared commitment to driving impactful consumer engagement strategies.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.

Contact and Deadline

For further information please contact Senior Executive Search Partner Marlene Villumsen at mmvq@novonordisk.com or get to know us better by visiting www.novonordisk.com/careers.

Apply by the 26th. October 2025 at the latest.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.