Director - Mature Business Unit Marketing Lead

About the Department                                                                                                                                                   

Novo Nordisk’s Market Access and Public Affairs team engages diverse stakeholders across political and healthcare landscapes to forge solutions that drive patient access to innovative products.  We strive to deliver the best possible outcomes for patients with diabetes, obesity, growth hormone deficiencies and rare bleeding disorders through mutual wins for both Novo Nordisk and our Market Access customers.  Our passion for helping people live better lives and our award-winning product pipeline can only be as effective as our ability to provide life-changing information to healthcare providers, key stakeholders and policymakers. Our Market Access and Public Affairs professionals ensure that the latest therapies and products reach the people who need them most, by creating an environment where innovation and chronic disease management drive optimal health outcomes. Are you ready to realize your potential?

The Position

Key member of Mature Business Unit Leadership Team responsible for directing the development and execution of the commercial marketing strategy, inclusive of payer marketing for mature brands. Responsible for leading and managing commercial partnerships to enable the mature brand strategy. This may include membership in Joint Steering Committees with external organizations.

Leads development plans and execution of key programs that will drive long-term profitable relationships with key accounts and the managed markets channel overall. Responsible for a portfolio of inline products and accountable for the development and implementation of the overall strategy, key strategic imperatives, positioning & messaging for all products within the Mature Business Unit in order to evolve the brand through its lifecycle ensuring the achievement of Novo Nordisk P&L goals.

Works closely with Commercial Effectiveness to establish, own and defend the brand forecast. Develops key messages and positioning for MBU brands and proactively communicates with stateholders to ensure transparent communications across the organization and externally to HCPs and Patients. Leads the team responsible for creating a POA "Call to Action" and Sales Force Programs. Develops key messages and positioning for mature brands and is responsible for the development of all relevant personal and non-personal promotional materials.

Significant contributor to the global strategy for mature brands portfolio by working closely with global marketing and representing the US on all global cross-functinal brand teams. Leadership responsibility for a team of direct reports.

Member of the Mature Business Unit Leadership Team responsible for shaping strategy, structure and culture. Oversees and directs all life cycle activities for the portfolio of mature brands.

Relationships

Reports to Executive Director, Mature Business Unit – Head.

Interacts frequently in collaboration with internal management and senior level managed markets customer representatives.

Interacts internally with team representatives from Finance, Brands, Medical Affairs, HEOR, Commercial Pipeline, Field Sales, Account Management, Analytics, Investor Relations, Value Communication and Contracting Strategy colleagues across all franchises, and all others, including global colleagues/counterparts, on a routine basis.

Ensures strong collaboration across functions to strengthen patient and payer value story and provides timely communication of insights to all relevant partners.

Manages brand team members who work closely with other internal functional areas including, Managed Markets Sales, Managed Markets Strategy & Operations, Medical, CE, LGQ, , Trade, Institutions and Market Shaping, as well as Global Marketing and Medical colleagues. Other relationships include external partnerships, vendors/agencies, consultants as well as key opinion leaders and professional organizations.

Manages 2-3 direct reports.

Essential Functions

• Responsible for the development of the US commercial strategy for a portfolio of mature brands, long-range forecasts, and annual business plans. Provides leadership oversight in developing and executing the overall strategic and tactical brand plans in alignment/collaboration with global marketing- this includes in-depth market analysis, market research activities, customer/patient-centric innovative programming, HCP and patient marketing tactics and market shaping initiatives including but not limited to KOL development, advisory boards, clinical communications and medical education programs
• Responsible for the development of personal and non-personal HCP promotional materials; ensures alignment of brand positioning, segmentation, messaging and overall objectives. Works closely with field sales to ensure marketing and sampling programs that are developed strongly support their direct and indirect needs with customers and drive appropriate ROI. Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department
• Responsible for development and execution of all payer value communications and commercial marketing initiatives for Mature Brands, including initiatives and business plans for inline products in the MBU, in order to maximize revenue and profitability for the MBU
• Key member of multiple global cross-functional teams including Global Product Teams, Core Brand Teams and is a member of the insulin Core Commercialization Team. Ensures strong collaboration occurs between Global brand teams and NNI to deliver against organizational sales goals
• Responsible for strategic guidance, negotiation and management of external partnerships for mature brands
• Responsible for operational implementation of external partnerships for mature brands, serves as the point of contact for external partner and PCOR MBU Operations
• Responsible for marketing strategy across all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes
• Responsible for the implementation of commercial business plans/strategies. This includes such things as in-depth market analysis, market research activities, thought leader development, HCP and patient marketing, medical education, sample planning forecasting, pricing strategy, etc within specific assignment
• Responsible for managing the brand/portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitors agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track
• Leads development of personal and non-personal HCP promotional materials - collaborates with COE for respective expertise in customer segment
• Manages all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes
• Leverages understanding of the competitive landscape to anticipate and pre-empt future competitor moves by developing innovative strategies and tactics
• Ensures access strategies are aligned with portfolio/brand segment positioning and messaging, and with Novo Nordisks long-term goals
• Ensures alignment on access strategy and key account plans and commercial marketing initiatives by partnering internally with Contracting Strategy, Value Communication for other franchises, channel leads, Account Management, Field Sales, and Brand Marketing
• Responsible for aligning Brand commercial marketing plans are aligned with payer marketing strategies, tactics, and initiatives to communicate value to customers and improve market access
• Provides directional support to Account Management, Field Sales, and Managed Markets Execution teams for tactical execution and drives feedback generation that can be of value to inline or pipeline products
• Develops best-in-class tools to ensure timely communication of Health Economics insights to relevant internal functions
• Works collaboratively with Value Communication colleagues, Contracting Strategy, Strategy & Portfolio Innovation, PCOR, Brands, Health Economics, Medical Affairs, Account Executives, Analytics, and U.S. and Global Marketing Management to develop and implement a strategic and tactical approach for payer marketing
• Ensures value communications strategies agreed upon are executed in a timely and efficient manner to meet the sales and profit objectives
• Participates directly in key customer meetings, as appropriate
• Delivers internal and/or external trainings and presentations on payer value communication and market access. Collaborates with Training to develop POA session format and content
• Accountable for collaboration on customer-specific program development and execution to improve product access, reimbursement and product pull through. Understands ROI concepts to ensure program effectiveness
• Develops and maintains relationships with key customer executives
• Develops and oversees implementation of key metrics. Regularly reviews current program progress to accomplish goals
• Adheres to administrative policies and procedures and encourages others to do the same
• Contributes to practices that attract and retain the best people

Physical Requirements

20-30% overnight travel required.

Development of People

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.

Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.

Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

• A Bachelor 's Degree is required; Relevant experience may be substituted when appropriate
• A minimum of twelve (12) years of relevant experience in any of the following areas: pharmaceutical sales, marketing, market insights, analytics, pricing, contracting, managed markets, national account management, finance, or consulting
• A minimum of seven (7) years of experience in pharmaceutical commercial and/or payer marketing
• A minimum of three (3) years of leadership experience
• Strong understanding of the US commercial marketing and payer environment, payer market dynamics, payer marketing principles and how market access organizations make decisions across private & public channels
• Have strong interpersonal; communication; analytical and project management skills
• Ability to translate strategies into measurable tactical programs that have high ROI
• Requires leadership skills with the ability to develop and communicate a vision and engage people in that vision
• Ability to access and influence various functional areas and motivate groups to action without direct line management responsibility

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.